Adidas Case Study Help
It's critical to comprehend the process of creating a case study. Starting a case study and making sure it covers all the necessary aspects is not a simple undertaking. Students must give it their all by carefully examining the facts before expressing their opinions. Adidas is a well-known brand in the sports market, so talking about doing a case study on it is a major deal.
It is a case study that relates to business. You must thoroughly examine the brand's development, history, revenue, marketing, current situation, ups, and downs, etc. Therefore, it becomes essential for students to deliver a top-notch case study in order to guarantee their final scores.
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History of Adidas
One of the most well-known sports brands, Adidas develops, manufactures, and produces a range of sportswear and accessories. This business was established in 1924 by Adi and Rudolf Dassler, two German brothers. Dassler Shoes was the original name of the business.
But later, in 1948, Rudolf quit his job and departed to create his own business, which he called Puma. One of Adidas' competitors is now Puma. After that, Adi changed the company's name from Dassler Shoes to Adidas.
In 1949, Adidas registered its name. Up until 1972, it began to become one of the most well-known brands of sporting footwear. Nike was introduced in 1972 at the Olympics. Adidas, however, was still doing well. When Run-DMC, one of the most well-known hip-hop dance groups, wore the label and modernized it, it became popular again.
Swot analysis of Adidas
Adidas swot analysis is the type of method that helps to measure the internal factor that is affecting the company. SWOT represents strengths, weaknesses, opportunities, and threats.
- The brand has a good reputation for its products.
- The products are of high quality.
- Possess a wide variety of products such as shoes, shirts, bags, perfumes, etc.
- The company always works by following the environmental laws.
- The policies of Adidas protect the rights of the employees.
- Only the USA and a few European countries have access to online retailers.
- Problems arise because customer service isn't fully functional, especially when it comes to e-marketing.
- Price and good quality are intertwined in the swot analysis of Adidas.
- The company has the chance to outsource the digital marketing works from a third party.
- The sports apparel market is at its growth.
- Joint ventures with worldwide partners will increase the involvement in athletics.
- The economic environment is not stable.
- Lots of competitors at the supply chain management level.
- Nike has a solid base in the sports apparel industry.
Pestle analysis of Adidas
Pestle analysis of Adidas examines the company's commercial strategies. Adidas pestle analysis looks at the numerous external factors—political, economic, social, and technological—as well as the legal and environmental ones—that have an impact on company operations. In addition, the pestle analysis emphasizes the various extrinsic circumstances that have an impact on the brand's business.
Political factors impacting Adidas
- Imposition of tariff taxes by the Trump government on all Chinese products
- Supply chain policies are unlike in different countries
- In different countries, they have various kinds of laws.
Economic factors of Adidas
- The pandemic has led to a recession which caused a shutdown of various businesses.
- Economic recession due to the pandemic made the exchange rate volatility.
- A slight shift in the exchange rates between the US dollar and the euro has a significant impact.
- Due to the pandemic, the people faced scarcity in their finances, which reduced their buying number of people.
- As sportswear is a leisure product, people don't buy it regularly and during the pandemic, the sale of sportswear dropped.
- People are doing different kinds of fitness activities like gym, running, etc., and here, Adidas comes into action.
- People are now doing yoga and they need to buy yoga pants. So it's good that Adidas is selling yoga pants.
- Adidas had invested approx. 100 million pounds in 2012 Olympic Games which help in boosting their sales.
- Adidas sells its goods through online channels like websites and social media.
- Due to their innovation with FITBIT, they are well-liked by athletes and health-conscious individuals.
- Due to its ongoing product testing, Adidas enjoys a reputation as a quality-conscious company.
- Like any business, Adidas must abide by the rules and regulations established by the nations in which it conducts business.
- Minimum wage is a prime illustration. In more developed nations, there are mandated minimum wages for workers.
- The minimum wage in less developed nations is much lower or nonexistent. Therefore, it is far less expensive to produce items there.
- Although it lowers Adidas' production costs, this possesses ethical concerns.
- Businesses like Adidas have been compelled to reconsider their strategies due to the rising public awareness of the state of the environment.
- Adidas has stated that it is attempting to reduce the use of prohibited and restricted materials in its manufacturing, merchandise, and retail operations.
- The corporation also pledges to cut carbon emissions and meet its 2020 green company goals.
Target market of Adidas
Adidas primarily targets young people between the ages of 13 and 30 who are interested in sports or other activities. Although their products are priced affordably, the quality is top-notch.
At first, it was solely intended for athletes who participated in a variety of sports. Still, as fashions changed, individuals from other fields began buying the products because of their great quality. As a result, Adidas has kept its prices in a range where those in the middle class may also purchase the goods.
Teenagers that participate in various sports are its main target market. One sport where Adidas shoes have seen increasing demand is football, and these shoes are still in use today. However, there is also a different audience subset that is not interested in sports. Instead, they choose shoes based on their design and brand name. Typically, this audience consists of boys and females between the ages of 16 and 25.
Adidas is flexible with its retail partners. The brand's merchandise is available anywhere on the high street, except in the original Adidas stores. In addition, there may be several sections, such as those for swimwear, football, or fashion.
Based on the reputation and market worth of online retailers like Asos, Adidas also permits the sale of its products there. In contrast to its rivals, such as Puma, Nike, etc., Adidas uses a premium price approach for its products. Adidas' pricing suggests that it offers higher quality than other brands and a more upscale lifestyle than its rivals.
How to avail of Adidas Case Study Help?
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You can relax knowing that all of our writers are experts. As a result, you will receive your case study by the deadline. In addition, you will receive papers that are entirely free of plagiarism. We will also provide you Adidas case study ppt along with the solution.
Most Popular FAQs Searched By Students:
Q.1. What is the Adidas case study?
Ans. Adidas is one of the leading sports shoe companies with a large market base and a strong sales and distribution channel worldwide. Adidas's case study helps to analyze several important factors related to business operation, marketing, and supply chain. It allows the students to understand the company's strengths, weaknesses, and opportunities and learn about the strategies used by the company to meet the demand at competitive costs.
Q.2. What is the primary purpose of SWOT Analysis?
Ans. SWOT analysis is a tool used to create an effective strategic plan that outlines the strengths, weaknesses, opportunities, and threats of a company or a company's particular work sector. The report helps to identify the booming sectors of business while highlighting the weaknesses and threats that the companies must address at the earliest. It also searches out opportunities that an organization must acknowledge and use to its advantage.
Q.3. What is the difference between a SWOT analysis and a Pestle analysis?
Ans. The primary difference between a SWOT and Pestle analysis is that a SWOT analysis focuses on the internal factors, while a Pestle analysis identifies the external aspects of a business. A SWOT analysis identifies the company's elements, like strengths, weaknesses, opportunities, and threats. A Pestle analysis applies to six external factors impacting the business – political, economic, social, technology, legal, and environment.
Q.4. How can I practice SWOT analysis and Pestle Analysis?
Ans. Follow these guidelines to go about SWOT analysis successfully:
- Talk about the brand's strengths.
- Identify the company's weaknesses.
- Highlight and talk about the opportunities
- Identify and evaluate potential threats.
For PESTLE analysis:
- Firstly identify the political and economic factors of the business.
- Talk about the social and technological aspects of the brand.
- Lastly, highlight the legal and environmental dimensions of the business.
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