2
MANAGEMENT
& STRATEGY
Assessment
Individual Assignment
D
ate Due
Last session
Weightage
8
0% (
10
0 marks)
Word Limit
2000 words (+/
-
10%)
Citation Format
APA
References
You are required to consult and correctly reference a
MINIMUM of 10
different sources of information
Case Study: Singapore Airlines, Reacting to the Asian Crisis
INTRODUCTION
On September 11, 1998, Singapore Airlines (SIA) announced its
biggest
-
ever product
launch, with b...
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