Cost-Effectiveness Analysis of The Real Cost
Campaign’s Effect on Smoking Prevention
Anna J. MacMonegle, MA, 1James Nonnemaker, PhD, 1Jennifer C. Duke, PhD, 1
Matthew C. Farrelly, PhD, 1Xiaoquan Zhao, PhD, 2,3 Janine C. Delahanty, PhD, 2
Alexandria A. Smith, MSPH, 2Pamela Rao, PhD, 2,4 Jane A. Allen, MA 1
Introduction: A previous study found that the Food and Drug Administration’s The Real Cost
national tobacco education campaign was associated with preventing approxima...