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The assessment is designed for students to develop understanding of the close links between the business environment, business innovation strategy, business capabilities and business value creation.
The assessment involves writing a 2000-word innovation strategy report in response to a real case. Assessment details and guidance will be provided on the unit website in Moodle and in class.
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The purpose of this report is to provide information about innovation strategy along with its alignment to the business functions. The report explains different innovation concepts and their relationship with each other. Further, it also evaluates the impact of innovation trends on the activities of the company and the response of the company on innovation as well. The company selected for the process of innovation is Lego Toy Manufacturing organization and the selected innovation trend is augmented reality. Lego is a line of plastic construction toys company that is headquartered in Denmark. The company was found in the year 1949 by Ole Kirk Christiansen. The company is a strong and well-known brand present in the market that replaced Ferrari in the year 2015 and became World’s Most Powerful brand in terms of Brand Finance (Lego, 2018). The company Lego is a family owned business present in the market that is a part of world’s leading manufacturers present in the play market. The vision of the company states that, ‘only the best is good enough’. Along with that, the company also aims for systematic creativity and innovation in their business and leave a positive impact on the people using their products.Read More...
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Business development assignment involves working on topics like strategic business methods, business expansion strategies, sales and marketing, promotion and business growth channels and many more.
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