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The Strategic Management unit is designed to enable students to integrate concepts from their studies in the core and professional strand units. It will introduce students to the study of Strategic Management within the organisational context. It will extend and integrate the basic concepts of Management, Marketing, Operations management, Information Systems and Financial Strategic Planning.
Assessment Tasks 1 & 2
Situational Analysis
This comprises TWO assessments
1.Preparation for and Presentation in class of the industry in which your chosen company competes. You are required to demonstrate significant understanding of the industry and show progress towards the finalisation of the Situation Analysis Report. Students will be given details during the second week for submission of a one page report and SHORT (5 Mins) presentation supported by adequate PowerPoint Slides.
2.The Situation Report.
What you are required to do:
You will be supplied on Moodle with initial industry research on either of three nominated industries and some information on the company assigned to you by the lead lecturer, for which you are to develop a strategic plan. The format of the situation analysis will be outlined to you during the lectures. You are to use the techniques which will be covered in the first 4 lectures as the basis of your analysis. Simply restating research data without your critical analysis will not be acceptable. You must identify the major issues with which the company must cope in your analysis You will need to supplement this research with your own research.
Choose Only One Company From Only One Of The Following Industries
Department Chain Stores in Australia
Fast Food Restaurants in Australia
Assessment 3 & 4
Final Strategic Recommendations
This comprises of the following assessment
1.Preparation for and participation in an online discussion forum in which you are required to demonstrate significant progress towards the finalisation of the Final Strategic Recommendations Report. Students will be given the time and log in details during the second week for participation during the week 5 forum
Final Strategic Recommendations Report.
What you are required to do:
Based on the feedback received on your Situation Analysis Report you will now proceed to a Final Strategic Recommendation for your chosen company in which you will be required to detail not only what your strategic recommendations are but also what specific steps at the business and corporate level are necessary to implement those strategies as well as how you will monitor and control the performance of the company as it goes forward.
You will incorporate in your report those parts of your Situation Analysis as are appropriate to produce a full strategic report. This will mean that you may cut and paste from your initial report and Turnitin Similarity levels will be adjusted to accommodate this.
Strategic Management is the continuous planning, monitoring, analysis and assessment of all that is necessary for the organisation and industry in order to achieve the objective (McDONALD, 2016). In this report, Woolworths has been taken into consideration to analyse the internal and external environment. In the beginning of this report, the market size and trend will be discussed. After that the financial performance, and corporate performance will be analysed for the competitive advantage of the company. At the end of the report, the strategic recommendation has been given for the expansion of the company in the market.Read More...
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