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In this unit teaching staff aim to provide you with a range of readings and practical exercises that help you acquire conceptual frameworks for analyzing media texts and media industries. Through close reading, oral discussion, writing exercises, and a group project you should acquire various practical and conceptual tools for understanding not only the form and content of media texts but also the structure and operation of the various industries and institutions that make up what we call mass media.On successful completion of this unit students should be able to:
1. Identify and discuss the various economic, political and cultural forces which shape the practical work of media production
2. Explain the historical development of media industries
3. Recognize and use available frameworks for making sense of media texts
4. Analyze and evaluate the contributions of these frameworks to the production of dominant or common-sense understandings of the world
5. Produce a digital artefact informed by the theories and concepts learned in this unit.
Introduction
Media refers to a communication outlet or the tool that is used for the purpose of delivering of information in the society. It refers to a channel of the general communication that serves the purpose of providing entertainment in the society. This essay discusses why the studying of media is more important and why it should not be consumed. This essay talks about the importance of studying media and the approaches that can be used for the studying of the media in the present age.
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Mass communication refers to the process of transmitting information via mass media to larger segments, communities and groups of the population. It can be communicated via multiple mediums such as radio, television, newspaper, computers and more.
Here are the key characteristics of mass communication.
Mass communication assignments serve the following purposes.
Mass communication is the method of communicating information to the mass. Mass communication is the method or medium deployed to disseminate the information.
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