Task: In this assignment, you will use your specific company (the one you identified earlier in the course) to fully describe their key target market segments. The information you provide on these target market segments will go directly to the marketing manager for him/her to use as a key resource in making the many marketing decisions for the upcoming year. (1) You will profile each of the key market segments (typically 2 or 3 market segments)...
Task Read each of the following scenarios: Identify all potential legal issues in each scenario and briefly outline the law on the issue(s). Scenario 1 Mary has been saving up for a new sofa for the past few months. As it is Easter weekend, she knows that there are plenty of sales on and she might find a good deal. So, Mary goes sofa shopping with her daughter on Easter Saturday. After some browsing in Sofa Store in Dublin, Mary...
Question: Working in small teams to develop a 10 minute group presentation for a brand extension, you will then need to submit a group co-authored 1000 word report explaining the new brand extension. This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes: LO 2 Demonstrate knowledge of STP marketing planning process LO 3 Identify the key components of the ...
Question: Introduction to the MODULE This module is designed to introduce you to contemporary principles and practices in marketing, in a customer-focused and market-oriented organisation. Relationship marketing is the recent marketing approach that develops around the buying and consumption experience. As such, the module aims to develop your in-depth understanding of the strategic role of marketing in business, and its impact on the mar...
Task #1) Download and/or analyze each of the following recommended sourcesTask #2) Using any source, perform a desk research on each of the following topics: Bicycle ridership (Canada, USA, worldwide) Bicycle helmet usage and market (Canada, USA, worldwide) Bicycle helmet manufacturers/brands (Canada, USA, worldwide) Bicycle helmet distribution/distributors (Canada, USA, worldwide) Bicycle helmet regulations (Canada, USA, worldwide) Bicycling-rel...
Question: Module learning outcomes: 1. Knowledge outcome – You will be able to develop understandings of digital marketing in a range of contexts and its value in creating competitive advantage for organisations. 2. Intellectual /transferable skills outcome – You will be able to present the findings of a digital media investigation you have identified in a professional manner through a variety of media in an acceptable format Yo...
Task: You will have a total of three weeks to finish this project: two weeks for discussion and the Google Analytics tutorial, and one week to answer the client’s data analytics questions. You should complete the four steps of this project by the end of Week 7: Step 1: Discuss Customer Relationship Management and Search Engine OptimizationStep 2: Discuss Data Analytics and Complete Google Analytics TutorialStep 3: Answer CompanyOne’...
Task Assignment structure, format and details Individual assignment (100%) (3,000 words). Drawing upon a review of relevant literature, students are required to evaluate the social media and viral marketing strategy of a real-life organisation, suggest areas for improvement and design social media and viral content. This assessment will address Learning Outcomes 1, 2, 3 and 4 Guide for assessment First thing’s ...
Question: Development of the Era of Technology Introduction Along with the development of the era of technology 4.0, the role of digital marketing is essential and undeniable. Digital marketing is an effective alternative for traditional marketing to help businesses increase sales and expand market share. This paper will develop a realistic Digital Marketing Communications (DMC) plan for Boost Juice company – a very famous juice b...
In Unit 1, you have been introduced to rhetoric and how we experience it everyday whether we are conscious participants or passive consumers. Every day, we receive marketing letters in the mail, which, along with television advertisements, are the most common form of rhetoric we encounter on a daily basis. In this discussion activity, you will have the opportunity to both create and analyze this type of advertisement. Usually you cannot watch a n...
Question: CVS Health And Drug Adherence: Read Case Study of The Case CVS Health And Drug Adherence and answer the following: Assignment requirement and details: “Incorporating the 4 P's of Marketing (Product, Place, Price and Promotion), outline how you would use each of these areas to make a case for funding to the CEO, to improve medication adherence.” This case describes CVS Health’s program to improve medication adher...
InstructionsRead the attached case for Velofix “Save Time. Ride More” and answer the questions below. Ensure that your reports are “professional” and that you have proofread, and spell checked your work and documented all your sources. (see notes re: work expectations) Please complete the following components for your FINAL report … Phase 1 (5/10) An Introduction Explain to the reader, what you want to accomp...
Answers: Scope Of Report Operations management is the administration of business practices to create the highest level of efficiency possible within an organisation. It focuses on changing the materials and techniques with efficient goods so that profits of organisations could be increased according to the expectation of the company (Mahadevan, 2015). In this report, “McDonald’s’s case study” is sel...
Questions: Purpose of the AssignmentMobile technology and social media have changed the way your companies do business. The technologies help to keep customers informed of new products and services that can be made available to your customers without being tied to a single location. Businesses are learning moreabout the ways mobile technology can be used to increase their productivity and lead to increased profitability. Mobile technology a...
Question: Introduction to Business Assignment Brief Choose an international fashion retailer or brand from the below list. Undertake detailed research into this company and construct a 2500 word illustrated report demonstrating your understanding of core marketing theories. Research must include reference to academic journals, industry publications, textbooks and some form of primary research; i.e. observational research/comparative sh...
Task Brief You are required to write a 2,500 word report on the customer experience (CX) strategy of Samsung for their mobile phone product lines. You should base your report on the analysis of their CX strategy in one specific country in which they operate, which you must identify in the introduction to your report. You should write your report for the Board of Directors. Within the business report, reference should be made to relevant CX...
Task: This assignment requires the group to analyze the Oatly case provided below and develop the structure for an IMC campaign. The learning outcomes for this assignment are as follows:• Evaluate behavioural and communication objectives in an IMC plan.• Demonstrate positioning and repositioning strategies of a brand within an industry.• Analyze various creative tactics and strategies in advertising. Requirements Each group will...
Question: Read the entire case study carefully and then respond to all questions in each of the four scenarios Introduction and Organization Overview DRA Performance Solutions (DRA PS) was founded in 1992 with the goal to improve human performance using multiple technology avenues. To improve human performance, DRA PS makes recommendations about how to change work environments to improve employee performance, motivation and morale; a...
Task Assignment: SQL Statements Description: The goal is develop a database for the Wedgewood Pacific Corporation using MS SQL Server. 1. In MS SQL Server, create a new database called Wpc. 2. Create the Department and Employee tables shown below along with the Project and Assignment tables shown on the next page, and set the relationships between the tables explained below: A. To set a column to be a Primary Key, right-click on the colum...
Questions: Explain Teamwork And Its Importance. Please Add At Least 2 Examples To Show How Different Departments Work Together And Share Information With Each Other Explain Financial Management And Its Importance For Any Organisation. o Explain Reporting And Its Purpose For Any Organisation. Also Explain Any 2 Documents That Organisation Used For Reporting Purposes. Balance Sheet Profit And Toss Account Cash Flow Statement ...
Task This assignment will be about planning a business based on a hypothetical case. This assignment will be written as an essay form and the length for this essay will be 4 pages (including introduction and conclusion). Please cite and include all the websites of the research sources that you use for this assignment. Topic Summary: A Small Business Owner has approached you. She wants to open a bakery in downtown Sydne...
Answer: Introduction: Global Mindset indulges in specific abilities, skills, sound knowledge that has been defined through scientific research. The purpose of this paper is to discuss the interlink-age between the global mindset and intellectual capital and how psychological capital can be included in the global mindset. The specific qualities of individuals for the role of Global Mindset permit the leaders in influencing organizations and le...
Question: Learning Outcomes Assessed: LO1: Describe the importance of the marketing function and the marketing mix LO2: Explain elements of the communications mix LO3: Examine how digital marketing can be used in communication strategies Assessment Brief: You are required to submit a portfolio of no more than 2000 words that explains the effectiveness of digital marketing. ·Explain what marketing is. &middo...
Question: Demonstrate the following knowledge and understanding: Demonstrate a thorough understanding and broad knowledge of the function of marketing communications tools in integrated brand communication programmes by appreciating market segmentation and branding issues and by judging the effectiveness and outcome of their applications in both analogue and digital media. Demonstrate the following skills and abilities: Analyse and ...
Learning outcomes 1 Utilise the understanding of development for connectivity between heterogeneous platforms and programming languages, using Service Oriented Architectures 2 Design and evaluate appropriate remote services 3 Analyse, design and implement a mobile web application with data persistence capability with an appropriate user interface, for a business scenario and given user requirements Case Study IT Magazine A magazine called &l...