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Task: Section A - Students are to complete Question 1 and Question 2 Expected total word count for EACH question regardless of how many parts is 700. Provide in-text citations and reference list for each question. Indicate the question number you are answering.Question 1: You are the newly appointed Marketing Manager for a luxury fashion brand Sunsliver (fictional brand) specializing in women’s bikinis and beach wear with 80% of sales to the f...
Task Please note that copies of past PS407 MCQ papers are not available on the website or in the library. Instead, self-test multiple-choice questions are available for all chapters through the module textbook’s companion website: www.macmillanihe.com//companion/Sutton-Douglas-Social-Psychology/student-zone/ Coursework Essay As part of your assessment, you will be asked to write one long-form essay, demonstrating your ability to define a...
Task Please note that copies of past PS407 MCQ papers are not available on the website or in the library. Instead, self-test multiple-choice questions are available for all chapters through the module textbook’s companion website: www.macmillanihe.com//companion/Sutton-Douglas-Social-Psychology/student-zone/ Coursework Essay As part of your assessment, you will be asked to write one long-form essay, demonstrating your ability to define and d...
Answers: The Big Electric Vehicle Company is a large electric vehicle manufacturing company, which organizes the electric vehicles it manufactures into three families: a family of luxury electric vehicles, a family of mid-feature electric vehicles and a family of low-cost electric vehicles. One plant outside Paris assembles two models from the family of mid-featured electric vehicles. The first model, the “Zoomy” electric vehicle, is...
The brand must be a made-up one, and the campaign ideas must be original. You might have an idea for a new service or product, for re-positioning or refreshing an existing brand, for re-launching an old brand, or for a charity, public health or safety campaign. It is important to remember that this is not a new business pitch, or a marketing pitch, but an advertising campaign pitch. Focus on the communication issues, not on the marketing i...
Questions: You Need To Do a Lot Of Work On This To Develop This To Masters Level. Firstly It Needs Structuring And Applied Development Using Applied Tourism Theories Such As Plog Cohen, Doxey And Butler And To Consider Critically How Penang Use The Asia Truly Asia Strategy. You Could Otherwise Just Focus On The Marketing Rather Than Niche Tourism Development Instead In Which Case You Could Use Marketing Theories. You Do However Need To Include...
Task The following is an extract from my textbook Ethical issues can arise when any statements related to probability are presented to the public, particularly when these statements are part of an advertising campaign for a product or service. Unfortunately, many people are not comfortable with the numerical concepts and tend to misinterpret the meaning of the probability. IN some instances, the misinterpretation is not intentional, but in ot...
Question: Purpose This paper introduces Consumer Behaviour and Organisational Behaviour. Students will gain an understanding of behaviour, decision making and motivation of both consumers and workers.A range of perspectives are explored and contrasted, including that of employee, manager, and consumer. 1. Using the Elaboration Likelihood Model (ELM) as your framework, analyse why Sue’s “social topics” razor campaign wen...
Task: This assignment requires the group to analyze the Oatly case provided below and develop the structure for an IMC campaign. The learning outcomes for this assignment are as follows:• Evaluate behavioural and communication objectives in an IMC plan.• Demonstrate positioning and repositioning strategies of a brand within an industry.• Analyze various creative tactics and strategies in advertising. Requirements Each group will...
Short Answers You must attempt TWO (2) of the questions below. Each answer should be no more than 350 words. 1.What is a web client brief? Discuss by reflecting on the process of planning a web communications campaign and drawing on your own experience from this unit. 2.Describe the relationship between content strategy and search engine optimisation (SEO) and discuss its role in a web communications campaign by drawing on a real life example fro...
Question : Introduction (1 page) In the introduction, paraphrase the below scenario using APA format and describe what steps you would take to analyze and evaluate the advertising director’s proposal using break-even analysis. You are the plant accountant for a company that makes a popular brand of basketball shoes. Currently, your company sells 1,000 pairs of shoes each month for $100 apiece. The variable costs are 40% of sales, and t...
Questions: In a Group Of 3-4, You Are Required To Prepare a Draft Of Digital Marketing Communications Plan. The Presentation Must Fully Detail And Justify Proposals With Clear Underpinning By Academic Theory And Research. Answers: Introduction Discount retail supermarket chain Aldi in recent times has been facing severe criticism after it contested a social media influencer to spend only £25 to make sustenance of her entire ...
Question: Assignment Outline This individual assignment constitutes 40% of the overall assessment for the module, BM3034 Business Statistics. The assignment covers topics on continuous probability distribution, sampling distribution of the sample means, statistical estimation and hypothesis testing. You will solve problems in the above topics and submit a report on how you apply the statistical concepts to facilitate your decision-making proc...
Task Management Case Study- AD Lib Communication Background Information: Ad Lib Communication was founded in 1977 by its actual president, Mr. Charles Martin, under the name Martin Advertising Ltd. At that time, Mr. Martin was a young artist, full of creative ideas and ambitions. He had already realized then that advertising would become a crucial part of marketing and part of our every day life. Charles was a visionary and had big ...
Task: The Assignment: Most of our cases will involve some form of role-playing. In other words, they won't be student-to-teacher case write-ups. In this case I am also playing a role. I am Chairman of ABC-VC, a venture capital firm that has invested in WesternGraphics (Western), a small San Jose software firm who develops and sells computer games. I am concerned about the propriety of the proposed accounting treat described below. My thinking i...
Alberto sells antiques and collectibles. He receives a telephone call from Sidra who is looking for “Picatto” cranberry glass pieces to add to her collection. Alberto advised her that he had six Picatto cranberry serving dishes in stock and could obtain others from an antique wholesaler if required. After describing the pieces to Sidra over the phone, she agreed to purchase them for $1,200.00. Alberto shipped...
Task: Case Study Intel has dominated the computer chip industry. Beginning with the iconic advertising campaign “Intel Inside,” the company has created a large market for powerful processors. This has allowed Intel to charge high prices to computer manufacturers (e.g., Dell, HP) who needed the best processor chips for personal computers and industrial mainframe servers to meet buyers’ expectations. Along with Microsoft, Inte...
Task: You will be creating components of your capstone marketing plan assignment. You will then finish your plan in Week 5. Using the company you selected for your marketing manager internship, you will complete a situation analysis with the goal of identifying a new product/service to develop your marketing plan against. Instructions Create a Word document of three to four pages formatted to APA Style and includes at least one scholarly, peer-r...
Question: Case Study: The Three Ds Strategy of McDonald’s During the Pandemic McDonald’s in November 2020 announced a new growth strategy that’s designed for the fast-food giant to capitalize on a consumer landscape radically altered by COVID-19. In an exclusive interview in November 2020. McDonald’s CEO Chris Kempczinski told Fortune: “We think we have an opportunity to get aggressive, and that’s what we’re trying to do: we ...
Questions: Part of the evaluation of this course will be in the form of a Culminating Task, worth 15% of your final course work.In this activity you will explore connections between the concepts learned in this course and environmental issues. Specifically, you will create a mathematical model and visual representations to provide evidence to convince investors that a way to improve an environmental issue of your choice would be a worthy project...
Questions: Analyse The Industry Context Of The Company, Considering Both The Competition And The Other Forces, And Discuss The Attractiveness Of The Industry. Analyse The Resources And Capabilities Of The Company And How They Contribute To a Position Of Sustainable Competitive Advantage. Answers: Introduction The pharmaceutical industry has evolved as one of the most critical and controversial industry all over the world due the ri...
Tasks: Instructions Below is the industry Analysis done on the Ice Cream company Ben and Jerry. Read and Analyze this analysis then do research on the company and write an (Executive Summary, Company Background, and Environmental Analysis on this company based on all research and information gathered. Industry Overview & Future of the IndustryThe ice cream industry is a submarket of the food and beverage industry. There has also ...
Questions: The TMA covers the management accounting concepts and practices in the businesses. It is marked out of 100 and is worth 20% of the overall assessment component. It is intended to assess students’ understanding of one of the important concepts in management accounting which has emerged as an alternative to traditional costing methods. In recent years the nature of industrial production has fundamentally altered as it became more ...
Part-A Question 1: Describe the “performance-expectations gap” evident in this case – what were the stakeholders’ concerns and how did their expectations differ from the company’s performance? Ans. “Performance-expectation gap” means gap between stakeholder’s expectation and corporate performance. In other words stakeholders expecting such performance from businesses and if it is not achieved by b...
Part 1: Analysis of job advertisement and discussion of selection methods and job design Part 1 of this TMA will be marked out of 90 marks. The total word limit for Part 1 is 1000 words. This TMA requires you to search for a job advertisement either online or through a different medium (newspapers, job centre, the HR department of the company you work for, etc.) and then to discuss ideas from Block 2 in relation to this job advertisement. The job...
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