FNCE 249v5 Personal Investing

Short Answers You must attempt TWO (2) of the questions below. Each answer should be no more than 350 words. 1.What is a web client brief? Discuss by reflecting on the process of planning a web communications campaign and drawing on your own experience from this unit. 2.Describe the relationship between content strategy and search engine optimisation (SEO) and discuss its role in a web communications campaign by drawing on a real life example from your study in this unit. 3.What is the role of web analytics in a web communications campaign? Discuss by drawing on a real life example from your study in this unit. 4.What is a SMART objective and what role does it play in a web communications campaign plan? Discuss by drawing on a real life example from your study in this unit. 5.Describe the term ‘keywords’ in relation to a web communications campaign. Discuss by drawing on a real life example from your study in this unit. 6.Explain the transition from Web 2.0 to Web 3.0? Discuss by drawing on a real life example from your study in this unit. 7.Define the terms social, mobile and locative media and explain their relationship to each other. Discuss by drawing on a real life example from your study in this unit. 8.What is Information Architecture and why is it important in a web communications campaign? Discuss by drawing on a real life example from your study in this unit. Marks will be assigned for the overall structure of the answer including grammar and sentence structure, the analysis of key concepts, definitions and theory in relation to the unit material, and your own research and application of key concepts and theory to a real life example. kindly refer to the attached "Web strategy notes" and lecture notes for answers.