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Best Guide on How to Write a Business Plan

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You can have great business ideas, but there’s more to building a business than just innovative ideas. Every business is set on a solid business plan. A business plan is the steppingstone of a business which gives a comprehensive roadmap to structuring, functioning, and growing a new business. Therefore, knowing how to write a business plan to acquire the necessary funding and bring new investors and business partners on board to generate more profit and return on investment is crucial.

What is a Business Plan – the Introduction

Typically, a business plan is important because it offers detailed information to increase the chances of making a business successful. Knowing how to write a good business plan will help in the following aspects:

  • Market analysis to gather crucial information about factors and conditions affecting the industry.
  • Competitive analysis to evaluate the strengths and weaknesses of the competitors
  • Customer segmentation to divide customers into multiple groups based on the specific characteristics.
  • Marketing to advertise the business using research reports
  • Logistics and operations plan to plan and execute the production process.
  • Cash flow projection to determine how much money is coming in and out of the business.

Despite being an important business component, many entrepreneurs and business professionals don’t have the skills and expertise to create a good business plan. Below we’ve highlighted some common stressors you will likely encounter when learning how to write a business plan.

  • Setting unrealistic financial projections to impress lenders and investors is one of the common problems of business plans.
  • Not defining the right audience can drain money and increase loss.
  • Over-hyping the business idea without any relevant research and financial planning.
  • Bad research and using outdated information giving discredit the business idea.
  • Hiding weaknesses and probable challenges without enough focus on the competitors
  • Inadequate knowledge about the distribution channels or adding too much information to demonstrate one’s knowledge.
  • Inconsistency about the market-related data or quoting conflicting data or statistics.

These are only a few of the many stressors students learning how to write a business plan endure. That’s why to solve this issue once, and for all, we have prepared this guide on how to write a great business plan without unwarranted stress and anxiety. Let’s start, then.

How to Write a Business Plan Step-by-step?


When an executive or entrepreneur has to secure loans or funding for a business, it’s essential to convince the lender or investor about why the business is worth investing in, what the business will make, how the business will make money, who the business will advertise to, and other discussions that the lenders must know. The only way to you can answer these questions about a business is to determine the following factors:

Defining a business concept and vision:

Every business needs a concept and vision to communicate the purpose of the business’s work. The vision statement should address the business’s greater purpose while combining its core values and production standards into a multifaceted ideal which can be used as a source of direction. Moreover, the business concept and vision statement should reflect specific actions related to the business goal, which should be adjusted once a goal is achieved.

Identifying your target market and competition:

Identifying and understanding a customer is a crucial business element, as not every person is a potential buyer. For a business to thrive and achieve its goal, it should segment the market into groups and determine the target customers and how much they would pay for a product or service.

A detailed understanding of the market will help you determine where the customers are, what media channels they use, their probable buying habits and how to motivate them to purchase your products and services. Once you have identified the target market, research your competitors and their products and services. Determine why buyers prefer their product or service, what makes them unique, what form of marketing they use to target customers, and how they retain brand loyalty.

Conduct your SWOT analysis:

A SWOT analysis helps to Analyse the strengths, weaknesses, opportunities, and threats of a business. When learning how to write up a business plan, do a SWOT analysis to point out the things a business should immediately notice and highlight the areas of action and consideration. Also, you can see how the business can improve and remunerate the possibilities. The secret to a good SWOT analysis report is being honest. Hence, while analyzing your business plan, you can follow these question checklists to give your investors an honest picture of the business.


  • The best thing about the business
  • More successful department or procedure
  • Tangible assets owned by the business
  • Team’s skills and business reputation
  • Competitive strengths, and how are they different from competitors


  • Skill gaps on the team
  • Process or product needing improvement
  • Areas lacking competitiveness
  • Tangible assets the business lacks
  • Struggles to clear invoices on time and maintain cash flow
  • Challenges with the location


  • Need for new products or services
  • Ways to increase the customer base
  • New possibilities to capitalise
  • Changes in regulations and their impact on the business
  • Ways to improve the effectiveness of PR


  • Market trends posing threats.
  • Competitors
  • Control of the supply chain and its pricing
  • Payment behavior on cash flow
  • Poor PR or negative coverage
  • Technology, environmental change, or regulation posing threats

Collecting details for each of these quadrants of the SWOT analysis makes it easy to create strategies for setting realistic and measurable goals for business growth.

Learn How to Write the Perfect Business Plan

Steve Jobs could have ever succeeded without a comprehensive roadmap for his business. Never written such a comprehensive roadmap yourself? Can’t figure out how to format the paper? Learn how to write a business plan by checking out these examples.

How to Write a Business Plan Example

Check This Write a Business Plan Example

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For those who don’t know how to write a business plan, nothing is more intimidating than a blank page. However, anyone can learn how to write a business plan step-by-step with focus and proper planning. Start your business plan with a proper structure, noting the key elements you’ll include in each step. Since structuring is a key element of learning how to write a business plan, we’ve put together an overview to help you develop your plan in an organized manner.

Executive summary:

An executive summary plays a pivotal role in a business plan and highlights the key points from your plan. Yes, squeezing in all the important information from your plan can get stressful, but not impossible. If you don’t know how to write the executive summary of a business plan, here’s what you should remember to include in the executive summary section:

  • Business concept – States what the business does
  • Business goals and vision – Shows what the business wants to do.
  • Product description and differentiation – Highlights your products and services and how they are different from the competitors
  • Target market – Focuses on the buyers
  • Marketing strategy – Highlights the plans for increasing the reach
  • Current financial standing – State current revenue earning
  • Projected financial state – Foresees future revenue generation
  • The ask – The amount of money being asked
  • The team – Professionals involved in the business

Refer to some real-life examples and sample executive summaries to better understand how to write a business plan executive summary.

Company description:

As the name suggests, the company description is the detailed explanation of two fundamental questions: who are you, and what is the plan with your business? Answering these questions will help you determine your business’s purpose, your offerings, how you are different from the others, how things are looking for you and why you deserve a good investment. Here’re some components you should include in the description:

  • Your business structure (sole proprietorship, limited partnership, general partnership, or incorporated company)
  • Your industry
  • Your business model
  • Background information about your business
  • Your business’s vision, value proposition, and mission
  • Business objectives (short and long terms)
  • The team members and their remuneration

Market analysis:

Irrespective of your business type and size, in-depth research and analysis of your target market are mandatory to determine whether you will make or break it in the market. Therefore, research and choose the right market for your product or service to succeed. Gain an overview of your market estimate, business position and the competitive landscape to persuade your investors of the assumptions.

Organisation and management:

Another key aspect of learning how to write a business plan step-by-step is detailing the legal structure of your business plan. The organization and management section should communicate about who is running the business. In case there’s a management team, using organizational charts can be helpful to show the company’s internal structure, roles, responsibilities, and people’s relationships, while stating each person’s contribution to the success of the business.

Product or service line:

Your offerings should be featured in most areas of the business plan. If your business focuses on multiple products, include information about each product or service. In case of limited products, give additional information for every kind. For instance, if your product line is bags, shoes, and other accessories, but you offer bags of different kinds, your business plan should list the types and provide some information on each, the source of the product and the intellectual property you own, stating how things they’ll boost sales.

Marketing and sales strategy:

Your marketing strategies are directly linked to the sales you will likely generate. It should outline the current decisions and future strategies, showing how the ideas fit the customer. Today, social media sites are a huge platform for promoting businesses due to their vast reach. However, if it is not part of your marketing strategy, you should rethink and re-plan. Also, a marketing plan should include four important subjects: price, product, promotion, and place, the four Ps of the marketing mix.

Financial projections:

Even if your idea is a brilliant one and you have invested enough time, effort, and money in it, a business cannot survive without strong financial health. Understandably, a lender or investor will only invest in a business in the foreseeable future. The depth of the financial details will depend on the goals and should include three major financial views: an income statement, a cash-flow statement, and a balance sheet, along with appropriate financial projections and sample numbers.

Funding request (if applicable):

Your numbers are the most vital components of your business plan. Don’t miss mentioning your cash flow, balance, profit, loss, and income statements. Have the projections ready before requesting funding from potential lenders and investors. You can also include break-even analysis and ROI calculations to strengthen your case.


Your potential lenders and investors will certainly want to know how your product differs from the others. Therefore, you need to research relevant data and information explaining relevant data and information related to the market, challenges, competitors, trends and other factors. You should gather information about what they did well and explain how you can do better. For example, if there are different underserved markets, explain with data how you intend to maximize the opportunities for increasing profit.

Another important factor in how to write a good business plan is to conduct a detailed market analysis. Devoting sufficient time to research the market you want to enter is a wise idea. It will help you identify the emerging trends and those attainable. Therefore, the ultimate goal should be to identify an ideal market for business.

Conducting market research and competitive analysis is likely the most time-consuming step of writing a business plan, as you will have to do an in-depth assessment of the marketing environment you want to operate in. Especially when securing an investment or a loan, your plan should demonstrate your understanding of the market, the popular trends and other dynamics.

Writing a business plan should show your understanding of the market, the trends and the competition. Furthermore, it must describe how you plan to reach your target consumers, the pricing strategy, and the marketing activities you’ll use to achieve the intended goal.

Learning how to write a business plan is incomplete if you don’t set realistic financial projections. Creating a financial plan will give you a clear idea of the financial statements and forecasts necessary for setting goals and getting business loans. Writing financial projections can intimidate even the best entrepreneurs. But an individual doesn’t have to be a finance expert to know how to write up financial projections for a business plan. You can start by forecasting sales over a period and the expense budget like marketing expenses, costs, taxes and equipment, and list the future and potential risks likely to impact the financial plan.


Breaking down a large task like a business plan can help you complete them efficiently and use your time and resources wisely. Here’s what you should do to break down the plan into multiple manageable sections:

  • To stay focused on the main direction, you should be thorough with the end goal of your task, which is to give the potential lenders and investors a clear picture of the business and secure a loan or an investment.
  • Once your goal is ready, list the sections you need to prepare for your business plan. Create a list of the necessary points that you need to mention in the plan. For an easier understanding, you can create a visual map to keep track of all the points you need to mention in your plan.
  • Assess your strong factors, review the weaknesses, identify the opportunities, and record threats and their impact on the business. Remember, one of the key benefits of a business plan is to get a broader market landscape. It should help the investors to understand the competition, consumer trends and preferences, so make sure to write the plan with utmost clarity and coherence.
  • Revise and review the entire business plan to ensure consistency and accuracy. Drawing up monetary projections, devising organizational plans, and understanding the market and competitive scenario can reduce risk. Therefore, make sure you review and revise your plan for complete accuracy.


In our next step to learning how to write up a business plan, we will focus on the visual elements and formatting guidelines. One of the common mistakes individuals make while writing a business proposal is not working on the visual appeal. You cannot expect a positive response from a lender or an investor with a shoddy proposal. Besides the aesthetic factors, the plan should communicate the intent clearly and capture attention. Here are some elements you can use to create a visually appealing business plan:

  • Use infographics to illustrate the complicated details and save readers from reading page after page. It should explain the key features of your service or product, present relevant figures, facts, and stats, and list all the services. Furthermore, it should summaries the main ideas, draw comparisons and give directions.
  • Use flow charts to visualize a workflow and simplify the decision-making process while keeping everyone on the same page. Note that your flow chart should focus on one concept at a time so readers aren’t confused. Use suitable icons, colors, and fonts to highlight different types of information and make the document scannable.
  • Outline the timeline to help your potential investors or lenders better understand the following steps and set expectations. Timeline graphics is a great tool for helping clients visualize different segments of the project that otherwise would have been ignored.
  • Also, present your team structure using visuals and an organizational chart to outline the professionals involved with the business according to the hierarchy. Instead of creating a take-it-or-leave-it plan, make sure all the visuals are in place, presenting the key elements of your plan to enhance the clients’ understanding.

Irrespective of what visual elements you choose for your business plan, make sure it accomplishes three primary aspects:

  • Clarify the steps for the business growth
  • Demonstrate a clear understanding of the finances
  • Educate the potential investors, lenders or bankers about the business structure, purpose, sales and monetary projections and the future of the business.

Therefore, mind the formatting styles. The font style should be consistent in all headings and sub-headings. You can use fonts like Verdana, Arial or Sans Serif to make reading straightforward. As for the font size, 10 to 12 points is the ideal size with one-inch margins to improve the readability of the business plan. Finally, attaching a cover page with your business plan showcasing the logo, tagline, and value proposition is a good idea.

After writing the plan, carefully review it to ensure everything aligns with your business objective. All information should be accurate and complete following the standard formatting and design elements. Your plan should be short and easy to scan. If you have additional files that the readers might find valuable should be added to the appendices. Be sure to include a call to action or follow-up plan to indicate the end of your business proposal.

The last thing you want in your business plan is to have writing errors. Grammar, spelling or punctuation is common writing errors that must be strictly avoided to impress investors and secure funds. If you are unsure how to write and proofread a business proposal plan, you can ask a professional with relevant expertise. S/he can help you learn how to write and proofread a business proposal plan step-by-step, so your information is presented in an easy-to-understand format.


Now that you have completed your business plan, it’s time to get feedback from your trusted sources. Sharing your business plan with trusted advisors or mentors can help you fine-tune it to strengthen it. You will get objective perspectives and work on building relationships with potential investors or lenders. Let’s elaborate more on why seeking feedback on your plan is essential.

Feedback increases the scope for improvement –

You may have all the information about the topic there’s to know, but seeking essay writing help from others will help you identify your plan’s potential errors or weaknesses. It will allow you to refine the areas of concern and increase your chances of getting an investment. Feedback also helps determine whether further clarification is required for any of the sections in the plan.

Revising and refining the plan based on feedback –

Making changes following feedback can make a business plan more effective and stronger. With others’ opinions, you see things from a third person’s perspective. That way, you can evaluate things differently and have a realistic view of the strengths and weaknesses of your business to make the venture a success. Ask someone you trust to review your proposal and give constructive suggestions so you can make the necessary changes to boost your chances of success.

A second opinion is useful in getting a second opinion on your plan. You can spot the errors and inconsistencies, or gaps much more efficiently and gain a fresh outlook on how to write a great business plan step by step while meeting the business goals, criteria and expectations. Although refining a plan as per experts’ feedback can be quite a task, doing so will improve credibility and help to gain success.


The entire process of writing a business plan can get overwhelming, even for the best of students. Things only get more stressful when you don’t know how to write a business plan. Fortunately, first-timers can find ample examples of how to write a business plan to start with a task of this significance.

Next, you should recognize and manage the stressors to get through the entire process. One way to stay focused and avoid stress is to break the entire task into multiple measurable bits. Breaking the task into multiple sections will help you track the time used, and you can plan accordingly.

Don’t hesitate to seek support from professionals or mentors. They can guide you throughout the process and give you constructive feedback on the proposal so you can connect the gaps and improve the overall quality by correcting grammar, spelling, punctuation and formatting errors. Additionally, you can align the business objectives, methods and outcomes with the investors’ or lenders’ needs and expectations using suitable data and information.

The entire process of researching and writing a business plan is demanding. No matter how time-consuming and tedious the process gets, always be persistent and keep a positive mindset. You mustn’t get carried away with excessive stress and remain persistent in creating a flawless plan following the fundamental guidelines. You can create a writing and revision checklist to crosscheck the information you have mentioned in the plan to ensure perfection.


The key step to writing a business plan without stress is to follow the writing plan step by step. Here’s what you should do to write a business plan:

  • Create an executive summary
  • Describe the company
  • Conduct market and competitive analysis (SWOT analysis)
  • Outline organisation and management
  • List out the products and services
  • Do customer segmentation
  • Create a marketing, operational and financial plan

Research to gather relevant information and develop your plan based on the available data from different sources. It’s a real struggle when you have no clue about it. Despite the challenges the task is likely to pose, focus on the key advantages of a well-crafted business plan which include the following:

  • Helps in forecasting future steps
  • Required for applying for credit
  • It comes in handy in identifying case flaw issues
  • Useful for allocating resources and understanding the completion of better
  • Secures talent and improves the understanding of the competitors

Then what are you waiting for? Get practicing learning how to write a great business plan.

Frequently Asked Questions by Students

How Can I Write A Business Plan Without Experiencing Stress?

The best way to write a business plan without stress is to understand the requirements and guidelines thoroughly. Next, gather relevant information from trustworthy sources and convincingly prepare your plan to secure high investments. Another important aspect of completing a business plan without stress is to start early. With sufficient time, you can research and learn more about business planning before beginning.

What Are Some Effective Strategies for Writing A Stress-free Business Plan?

Here are some non-stress tips for writing a strong business plan:

  • Start with the executive summary
  • Describe your company
  • Show how you are different from others in the market
  • Give details about your business
  • Highlight your products and services
  • Figure out the objective of your business plan
  • Gather data, facts and information to support your projections
  • Edit and proofread based on expert feedback

Are There Any Tips or Techniques to Reduce Stress While Writing a Business Plan?

You can write a business plan without stress when you know how to write a business plan. You must divide the task into several sections and complete them one at a time to avoid confusion. Be sure to seek expert feedback to make the plan strong and bring more investments from potential investors or lenders.

How Can I Simplify the Process of Creating a Business Plan to Minimize Stress?

You can simplify the writing process of your business plan by following these tips.

  • Be thorough with the objective and provide relevant data
  • Stick to the standard structure and develop the mandatory sections of your business plan
  • Be honest and specific with the projections – remove the fluff
  • Divide the task into small bits to complete it faster
  • Get expert feedback and make changes to enhance the quality

What Resources or Tools Can I Use to Make the Business Plan Writing Process Less Stressful?

Here’s a list of tools or resources you can use to ease business plan writing:

· Small Business Association (SBA)

· Enloop

· LivePlan


· StartPad

· Bplans

· TheBizPlanner

· PlanGuru

· IdeaBuddy

· Business Sorter

Jacob Thompson

Hi, my name is Jacob Thompson. I am a PhD in English Literature, I started writing and blogging from a young age, and most of my write-ups are based on real experiences. As far as my blogs are concerned, I write blogs on English writing and Literature writing. I have been working part-time as a writing expert for for 7+years now. Helping students overcome English writing hurdles and get steps closer to their academic goals makes me as happy as playing with my kitty “Alice”. Yes, I am a cat-lover if you are still wondering! 

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