Understanding Your End Users

Definition of End User: -

In terms of economy and commerce and economics, end user refers to a person, or consumer, who uses a final product.

Usually a product, when available in the market, is purchased several times by the intermediaries, who are not the consumers, but act as a middle person between a manufacturer and the user of the product. The person uses the product finally, or the consumer is known as end-user.

Examples of End User: -

Examples of end users are amply available everywhere:

Example1:

The end users of a pharmaceutical product are the mainly the patient who takes it. But, they are not purchased directly by the patients from the manufacturers. In this case the intermediaries are the distributors, physicians or the pharmacists, who purchase them from the manufacturers and supply them to the end users.

Textbooks on End User: -

Even though there are very few books available on end user, you may refer to the following books, in order to clarify your doubts:

• Extending the Supply Chain, Boyer, Kenneth Karel., Frohlich, Markham T. and Hult, G. Tomas, 2004.
• When Retail customers count, Ryski, Mark, 2005

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