Aggressiveness strategy for Expanding Your Business

Definition of Aggressiveness strategy: -

Business strategies can be classified in several grades, on the basis of the aggressiveness of the strategies. The aggressiveness strategies can be ratified easily, by considering factors like the marketing assertiveness, product innovation, financial leverage, propensity risk and several other factors.

In general, the amplitude of aggressiveness strategies, can be sub-grouped into four classes; prospector, analyzer, defender and reactor.

Textbooks on Aggressiveness strategy: -

Some of the basic textbooks on aggressiveness strategy are as follows:

• Direct and indirect aggression, Lago, Tania 1996.
• Strategic management, Dess, Gregory G. 2012.

Examples of Aggressiveness strategy: : -

Example 1: Prospector Strategy:

Being the most aggressive form of the four strategies, prospector strategy concerns highly active curriculums to broaden the market and to trigger advanced form of opportunities. By developing innovative products and employing the strategies of offensive marketing, a business firm can acquire extra market share. Since they need to respond promptly to the signs of market opportunity, market research and analysis play a vital role.

Example 2: Defender strategy:

The defender strategy is the reverse of the prospector strategy. A defender strategy is supposed to search, maintain a comparatively stable market. Rather than engaging contemporary, innovative solutions, the defender strategy to shield the company from all sorts of possible changes. For securing their position in the market, the business owners, either maintain low pricing, consistent advertising policies along with promotional offers and a decent customer care service. By maintaining a thorough research and analysis, the defender strategy insists slow decision making and introduction of new trends only when it becomes necessary.

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