Communicating With Potential Customers via Salesman

Definition of Salesman:

A salesman is a person who sells the particular commodities or services on behalf of a company or business.

The term sales mainly categorize itself under the commercial aspect of these activities. One of the main factors of this transaction is a salesperson. A salesperson should possess the ability to persuade and agree the customers to pursue the product or service. He tends to act as a bridge between the input and the turnout of any manufacturing unit. They are the representatives of the producers who reach out personally to the customers.

Earlier we all had the concept of direct sales involving the already exhausted salesman trying his best to convince the client to buy his goods. But the whole thing has undergone a sea change and in the past couple of centuries with new kinds of selling techniques at hand and use. The payment part in the business process arises only after the successful completion by the salesman in influencing the buyer to purchase his commodities. A good salesman should also inhabit certain qualities like good behavior, politeness, fluency of language and a great presentation.

Textbooks on Salesman:

Students can refer to these books in case of any complications in comprehending the basics and techniques of the subject- sales. Various textbooks are available in the market on the topic of sales:

• Selling 101,Zig Ziglar, 2006
• Little Red Book of Selling, Geffrey Gitomer 2006.
• The Sales Bible: The Ultimate Sales Resource, Geffrey Gitomer, 2003
• Principles of Marketing, Philip Kotler, 2010.

Examples of Salesmanship:

One salesman should have a certain accomplishment to serve the agency they are working for. The examples of various kinds of salesmanship are the sales enablement, strategic selling, takeaway, reverse selling, sales negotiation, cross- selling, relationships selling, and sales habits. 

The door to door methods and hawking are one of the traditional kinds of selling. Sales outsourcing through direct branded representation is a different kind of salesmanship. Telemarketing or the recent use social media as a selling technique are the numerous examples of salesmanship.

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