Definition of Shill
Shill can be defined as that contributor or that person who although is working secretly for some company but is not willing to show his identity to the real world, yet does his bit in promoting any product. Those celebrities who would be dropping a name or two in their interview and still be claiming that they are not getting paid for doing so, at least some of them, are those shills we are speaking about.
The person who stealthily would promote some brand and then claim that he is not working for it, but in reality he is as much a part of this brand as any other employee is what we can define a shill to be. They have to be truly delicate when handling such matters because in various jurisdictions it is banned.
Textbooks on Shill:
Some of the textbooks on shill are enlisted below:
- A Gambling Guide, Nicolae Sfetcu, 2014.
- e-Study Guide for Human Adaptive Strategies: Ecology, Culture, and Politics, Daniel G. Bates, 2012.
Examples of Shill
The examples are very few, because it is one such game like monopoly that is done with an air of subtlety and care. So it is very hard to understand who is a representative and who is simply being naive of their rights.
Example 1:
The most probably and at times very obvious shill-ing is done by those who are vlog-ing. This is not an accusation of any sorts, but it is like, we hear them dropping a famous name time to time and then claiming that they are not being paid for it. Anyway, we will never know if they are getting paid for it or if they are simply just naming brands for the better information of their viewers.
Example 2:
Another great example can be drawn from the radio stations, when someone from the radio office's front office would win away a grand product, and the actual listener goes out empty handed. This way, they do not lose a ton of money that this company has allotted for the cash prize and still they get to promote their brand.
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