Mass customization, Meeting with Customer Demands Strategically

Definition of Mass Customization: -

The term mass customization can be defined as the application process of the flexible manufacturing system in developing customizable products that suit the demands of the targeted customers.

Mass customization is an innovative strategy in both manufacturing as well as marketing industry, where the systems are designed accordingly to add on individualized customization at low-cost units. This phenomenon allows an increase of variety of the products, while keeping constant the production expanses.  Thus, mass customization, is the best strategy to develop economic value of the product and differentiating a product for the chosen consumers.

Muss customization strategies; bring in positive energy and enjoyment among the consumers. Thus, in a nutshell, it is a collaborative procedure of goods production for complying with the individual needs of the customer without any additional costs.

Textbooks on Mass Customization: -

Some of the key textbooks on mass customization are:

• Handbook of research in mass customization and personalization, Piller, Frank T., and Tsang, Mitchell M., 2010.
• Consumer preferences for mass customization, Dellaert, Benedict G.C. and Stemersch, Stefan, 2004.

Examples of Mass Customization: -

Typically, there are four varieties of mass customizations; collaborative, transparent, adaptive and cosmetic customization.

Example 1: Collaborative Customization:

Collaborative customization is commonly referred as co-creation as the production company and the individual customers decide the nature or quality of the product to be manufactured. For example, the garment manufacturers or the tailored suit manufacturers, who manufacture the attires as per the body measurements of individual customers.

Example 2: Adaptive Customization:

The adaptive customization enables a farm to manufacturing a standard product for the masses, but the product is personalized when opted by the end users; the customers have the liberty to change the products. For example, the various flavors of soft drinks available across the global market.

How MyAssignmentHelp.com Writers can help regarding Mass Customization Topics?

In today's world, people are more inclined towards personalized products and services! Be it a simple t-shirt, or a coffee mug, we always hunt for the customizable options for feeling special! Thus, innovative mass customization strategies need to be incorporated within your production or marketing tactics so as to engage the consumers more and more with your product or brand.

While the customization of design offers a sense of personal value, collaborative customization tends to be functional in nature. This is why, mass customization strategies have to be designed and planned properly as per the nature of your business firm, or the industry it is located in. Lengthy tasks like essays or dissertations base on mass customization can even spoil your continuity evaluation tests unless you start working on them from an early stage. The online expert writers at MyAssignmenthelp.com can also be a considerable homework help option under such circumstances.

Other services provided by MyAssignmentHelp.com students from nations like US, UK and Australia apart from Assignment Topics like Mass Customization: -

Intense marketing topics, like mass customization, requires an extra bit of care and extensive knowledge in the respective field. The students need to understand the fact that they can write professional assignments only when they have mastered the theoretical knowledge. This is where the online subject experts comes up to play the most-essential role, by offering the students the much-needed guidance with their academic assignments, which must sound like a mature professional assignment, so as to impress the examiners.

The best assignment was writing services offered at MyAssignmenthelp.com ranges from dissertation writing services, thesis help, and college essay writing solutions to the exceptional editing, plagiarism checking and proofreading services. Thus, you can even submit your term paper, to us before final submission, to get it edited and fine tuned, at moderate price ranges. So, call us immediately before your fellow researchers bag the highest grades.