Procter and Gamble (P&G)

Brief Introduction of Procter and Gamble (P&G)

Answer: The Proctor and Gamble Company (P&G) is an American based multinational consumer goods manufacturing corporation. The Proctor and Gamble (P&G) company have the headquarters in the downtown Cincinnati, Ohio, United States of America. The Proctor and Gamble (P&G) company were founded by an English person name William Procter and an Irish American person named James Gamble. It was founded in the year 1837 in the month of October on 31^st. The Proctor and Gamble company (P&G) is well known and specialized for it s wide range of product especially in the “range of personal health or consumer health, and personal care and hygiene products”. All the various type of personal health/consumer health, and personal care and hygiene products are organized and categorised into various segments. Those segments may include “Beauty products, Grooming products, Health Care products, Fabric & Home Care products, Baby care products and Feminine & Family Care products.” In addition, The Procter & Gamble Company (P&G) before it sold the Pringles chips to the Kellogg company, the product portfolio of the following, multinational consumer goods manufacturing company also included the foods, snacks, and beverages.   

When did the Procter and Gamble have been started and whom?

Answer: The Proctor and Gamble Company (P&G) is an American based multinational consumer goods manufacturing corporation. It was founded in the year 1837 in the month of October on 31^st. The Proctor and Gamble (P&G) company have the headquarters in the downtown Cincinnati, Ohio, United States of America. The Proctor and Gamble (P&G) company were founded by an English person name William Procter and an Irish American person named James Gamble.

What was the need of this Procter and Gamble (P&G)?

Answer: The Proctor and Gamble Company (P&G) is the umbrella brand which has “acquired a number of other companies that diversified its product line and significantly increased profits”. The Proctor and Gamble Company (P&G) is well known and specialized for its wide range of product especially in the “range of personal health or consumer health, and personal care and hygiene products”. All the various type of personal health/consumer health, and personal care and hygiene products are organized and categorised into various segments. Those segments may include “Beauty products, Grooming products, Health Care products, Fabric & Home Care products, Baby care products and Feminine & Family Care products.” In addition, The Procter & Gamble Company (P&G) before it sold the Pringles chips to the kellogg company, the product portfolio of the following, multinational consumer goods manufacturing company also included the foods, snacks, and beverages.   

What is the use of Proctor and Gamble (P&G)?

Answer: The Proctor and Gamble Company (P&G) is the umbrella brand which has “acquired a number of other companies that diversified its product line and significantly increased profits”. Proctor and Gamble (P&G) help to provide “clear, accessible and reliable product brand under one roof, under one mother brand.” In addition, The Proctor and Gamble Company (P&G) also provide “clear, accessible and reliable” about its various product brand information in a “SmartLabel™”.

What is the Criticism of Procter and Gamble (P&G)?

Answer: There are various controversies related to Proctor and Gamble (P&G) which has given rise to lots of criticisms for Proctor and Gamble (P&G). The various controversies include the “Price fixing controversy, the Toxic shock syndrome and tampons controversy, the child labour controversy, the Animal testing controversy and the  other products controversy, the Logo myth controversy, the logo controversy and the Gillette ads controversy.”   In the price controversy, in the year 2011 the Proctor and Gamble (P&G) were fined around 211.2 million euro’s by the European Commission “for establishing a price-fixing cartel for washing powder in Europe”. While talking about the Toxic shock syndrome and tampons controversy, the disease was assumed to be caused by the Rely tampon which was manufactured by the Procter & Gamble. In the year 1999, the Proctor and Gamble (P&G) announced to reduce the use of testing drugs on the animals after it received lots of backlash and criticism by the People for the Ethical Treatment of Animals (PETA), an American animal rights organization. In the area of advertising and promotion, the Proctor and Gamble (P&G) was at the receiving end of strong criticism for its Gillette advertisement campaign called "The Best Men Can Be, criticising toxic masculinity, bullying, and sexual assault, challenging men to be the best they can be”.

Related topic and concept of Procter and Gamble (P & G)

Answer: In the field of beauty care products, the main competitors of Procter and Gamble (P & G) are “Colgate-Palmolive, Revlon, Coty, Elizabeth Arden, Inter Parfums Inc, and Unilever”.

In the field of medicines and health care, the major competitors of Procter and Gamble (P & G) include “CCA Industries, Colgate-Palmolive, Church and Dwight Co, Ecolab, Stepan Company, and United-Guardian”.