Q Score: Determining the Popularity of the Brand Or Business Organization in USA

Definition of Q Score: -

The Q Score can be defined as a measurement of the popularity and demand of the brand, company, product, celebrity or even a television score, typically used in the United States. The more the Q Score is, the brand or the company is more popular among the people. It is one among the other variants that are widely used by the mass media, advertising or public relation sectors.

Textbooks on Q Score: -

Some of the basic textbooks on Q-Score are:

• Advertising Promotion and Other Aspects of Integrated Marketing Communications, Terence Shimp, Craig Andrews, 2013.
• Programming for Tv, Radio and The Internet: Strategy, Development and Evaluation, Lynne Gross, Brian Gross, Philippe Perebinossoff, 2014.

Example of Q Score:

A highly rated television show, will typically worth more for commercial purposes, for an advertiser, than show people don't like much or haven't heard of. The greater is the emotional bonding of a show, with the audiences, the involvement will be more, and thus can be viewed as an ideal platform for promoting a brand or service.

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The Q-score is calculated by dividing the percentage of people who rates, to a television program, brand or celebrity by the total number of people who are aware of the subject. The people are offered the following options during the online survey:

• A: Favorite
• B: Very Good
• C: Good
• D: Fair
• E: Poor
• F: Haven't heard of the subject at all.

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