Service Mark for Building up the Unique Identity of a Brand

Definition of Service Mark: -

A service mark is a trademark of a business organization, or a company used in some countries across the globe for distinguishing a service provider from the others, rather than a product or commodity. In a nutshell, service marks essentially serve the same purposes, as trademarks in case of goods.

The term service is applicable only when the same is offered to for an individual or organization, other than self. The services performed for benefitting the performer himself is not included in this respect. Usually registered services, present the standard symbol or mark to let people know. In the case, the service provider uses the service mark symbol even before registration; they must undergo some legal standing for the same, in order to avoid future hazards.

However, at present there has been overlapping of products and services these days, in case of an organization that tends to offer services, which is too closely related with goods supply. In the case of such situations, the business owner may use the same symbol as trade mark and service mark after registration.

Textbooks on Service Mark: -

Some of the textbooks on service mark are as follows:

•   West's Business Law, Kenneth Clarkson, Roger Miller, Gaylord Jentz, Frank Cross, 2005.

•   Intellectual Property: The Law of Trademarks, Copyrights, Patents, and Trade Secrets, Deborah Bouchoux, 2012.

Examples of Service Mark: -

Titles or character names of radio, television or other programs, and other forms of unique features are usually registered with service marks.

Example 1:

Anyone, who have been grabbing a snack from McDonald’s, must have notices the unique M mark, in yellow color shades, which defines the authenticity of McDonald’s.

Example 2:

Similarly the registered retail store Walmart too, has their service marks, accompanied by a unique tag line for promotion of the retail chain.

How MyAssignmentHelp.com Writers can help regarding Service Mark Topics?

In general terms, there is a thin layer of distinction between a trademark and service mark, and in the present scenario, it is all the more complex to categorize the two right away, as often both of them are interlinked. Under such situation, many companies register themselves with both. However, the major concern of a business owner should be registration of his business so that other similar service providers do not use the chosen service mark.

In order to enlighten the students about these issues, the reputed business schools, assign essay or thesis topics, pertaining to service mark. The online expert writers can help the students with some of the best samples so that the students can develop a rough idea, before writing their final assignment.

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