Sustainable Competitive Advantage for Racing against Business Competitors

Definition of sustainable competitive advantage:

Sustainable competitive advantage is the unique situation that an organization develops in relation to the competitors that allow it to outperform them consistently. It is earned when an organization acquires certain attributes that help them to perform at a superior level than the others in the industry or the in the market.

Sustainable competitive advantage maintains and feeds the concern of the organizations reputation and competition in the trade. It can be held over for a longer period and can be improved upon with the passing of time. Value creating is a potent part of a sustainable competitive advantage. It also indirectly influences the production, the sales, the value of production and the manufacturing decisions.

In order to analyze a firm’s resources in relation to the competition can be rather done through judging their imperfectly imitable quality, availability, value and non-substitutability. Considering all it must have some life since it is not infringed from anyone else rather it is generated in its own.

Textbooks on Sustainable competitive advantage:       

Sustainable competitive advantage or (SCA) is a topic that is blended within the marketing and business prospective. Various textbooks are available in the market on the topic of sustainable competitive advantage:

• Competitive Advantage: Creating and sustaining superior performance, Michael E. Porter, 1998.
• The global market for higher education, Mazzarol Tim., and Soutar, Geoffrey N, 2001.

Examples of Sustainable competitive advantage:  

The act of surviving in the market with cut throat competition has its advantages and disadvantages. If a particular SAC is regarded as the success formulae then in enhancing or buying that purchasing that ability is a part of the company’s voluntary decision making process to cater to the present condition of competition.

Example:

Based upon the several merits, and demerits sustainable competitive advantage can be developed by various ways. They occur mainly through human capital and physical capital resources, organization culture and corporate entrepreneurship. The examples of sustainable competitive advantage are customer loyalty, location, distribution and information systems, unique merchandise, customer care, vendor relations and multiple source advantage. There is a huge involvement of this process and cross process in order to make sure that the concerned firm is in coordination with the market standards and earning enough revenue.

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