MKTG3332 Key Account Management

Review an annual report of a company that is large enough that you can easily find their annual report. In week 2 you became an "industry expert" so you might want to chose a company that falls into that industry sector or use one of the following links to some of Canada's largest publicly traded companies. Review an annual report and comment on it based on the following sections. Keep in mind that you are reviewing this document not as a stock holder but as a key account manager wanting to do business with this firm.

-Summarize briefly the Letter from Chairman

 

-Summarize briefly the Letter from CEO (Operations)

 

-Summarize briefly the Current & Past Financials (Revenues)

 

-Who is their financial independent Auditor?

 

-What is their Mission Statement? * Any other interesting facts?

An annual report is a comprehensive report on a company's activities throughout the preceding year. Annual reports are intended to give shareholders and other interested people information about the company's activities and financial performance. Most jurisdictions require companies to prepare and disclose annual reports, and many require the annual report to be filed at the company's registry. Companies listed on a stock exchange are also required to report at more frequent intervals (depending upon the rules of the stock exchange involved). 

 

You as a Key Account Manager are required to understand a company that you want to do business with using in-depth knowledge to ask meaningful questions. Then you must determine. based on the annual report and other research, what value you and your company can provide. 

Keep in mind that you are reviewing this document not as a stock holder but as a key account manager wanting to do business with this firm. Upload to Module 3 Reflection 3 under Assignments and keep it under two pages in length. Review an annual report of a company that is large enough that you can easily find their annual report. In week 2 you became an "industry expert" so you might want to chose a company that falls into that industry sector or use one of the following links to some of Canada's largest publicly traded companies. Review an annual report and comment on it based on the following sections.