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Your love for designs and passion for stitching brought you to your dream fashion institute. But you had the least expectations that here you may also have to write a dissertation paper. Well, this is the reality, whether you like it or not.
Now, instead of procrastinating, it is better that you start working on the dissertation as soon as possible.
It is understandable if you have questions regarding the same keep reading this blog to the end. It intends to give you an overall idea of doing a fashion dissertation alongside highlighting the core areas of the dissertation and the most relevant topics for you.
So, let’s get started.
Although fashion is fleeting and doesn’t significantly contribute to social progress, it does fulfil two essential needs for most people.
The first is the need for “acceptance.” People often make snap judgments about others based on their appearance, including their clothing, hairstyle, footwear, and behaviour in public. Individuals may face rejection if they do not possess desirable qualities that align with societal norms.
The second is “novelty”. Creating a new fashion trend or adopting an established one is always welcomed and valued by society. People with these traits are seen to be progressive, trendy, and up-to-date, whereas society labels others who do not adhere to these trends as orthodox.
This should explain why research is important in fashion.
The fashion industry might look very glittery afar, but it is not always about the glitz.
As a fashion designer, your primary focus should stay on how to make beautiful fashion trends and live up to modern fashion needs. But alongside, you must also ensure you have the technical knowledge of the market, and only then will you taste real success. So, a fashion dissertation will be the perfect medium of digging deep using data and analysis techniques.
Moreover, the fashion industry is constantly changing and getting better, it is important to constantly evaluate your competition. Therefore, you must constantly be on the lookout for fresh trends.
Your final semester research paper will help you better understand your area of interest by letting you know what you can do and what work has previously been done in the field.
On that note, let’s discuss the scope for fashion dissertations and research.
The late 1700s and the early 1800s saw the creation of some of the earliest examples of fashion design. For the French Queen Marie Antoinette, a dressmaker was employed. She ultimately decided to create her own store in Paris, where she sold her work to locals. The French Revolution caused her to flee to London, which jeopardised her fashion career.
The art of fashion involves designing various clothing items such as shirts, dresses, skirts, and trousers and selecting accessories, colour schemes, and materials to create a complete appearance. Fashion designers have different collections, but all follow a similar design philosophy. The ancient Egyptians and Romans were pioneers in perfecting their appearance and designing specialised clothing items to showcase their status, wealth, or profession. For instance, Roman ladies wore Pallas, shawls draped over their heads, while the men wore Togas, circular garments draped over their bodies.
Fashion design is thought to have started in the 19th century with a man named Charles Frederick Worth who sewed his own label sewed into apparel that he designed.
Worth decided on the course that fashion would soon take. Soon, the practice of designing began to grow, with artists creating sketches of garments for potential clients. These sketches are now created by designers who then create clothing samples for interested parties to try on. The affluent clientele ultimately decides if they want the item created based on these sketches.
Here’s a glimpse of the fashion through the years –
|1920s||The introduction of sparkle and glamour marked the fashion history of the 1920s. Despite the simplicity of shorter dresses, basic designs, and casual suits, a great deal of style was present during that time. One’s wealth and social class were not determining factors in being fashionable during the 1920s. Anyone could be just as fashionable as the next person.|
|1950s||During the post-World War II era, women’s roles changed significantly. With many husbands serving overseas, women were expected to step up and provide for their families, often by working outside of the home. This newfound independence was reflected in fashion trends, such as shorter skirts, lower-cut blouses, and fashionable prints. Meanwhile, men’s fashion also evolved during the 1950s, becoming more comfortable and casual with a greater variety of colours and styles. This shift was largely influenced by American fashion.|
|1960s||Fashion during the 1960s was marked by innovation, particularly in women’s clothing. Women often wore ornate hats in the afternoon, paired with simpler dresses featuring broad sleeves and a slimmer silhouette. To complete the look, jackets were frequently layered over the top. Evening wear featured low-waist dresses, blouses, and voluminous skirts for a slightly different appearance. Men often opted for two- or three-piece suits to mix and match their style for both day and night.|
|1970s||Many fashion statements during the start of the 1970s resembled what was popular on the streets in the late 1960s. Thankfully, as the decade went on, a lot of fashion changes happened. Though many styles were similar in many ways, things started getting more flashy and risky.|
|1980s||Bright neon colours, intricate patterns, prints, and daring clothing choices were popular during this time period.|
|1990s||For fashion, the 1990s were an exciting decade. There were numerous various fashion fads that came and departed. There were numerous things happening at once. Because of the slip design, dresses were made easier. This greatly altered the intricate fabric layers that were popular in the 1980s. Graphic t-shirts, loose clothing, and unstyled appearances dominated.|
|2000s||The 2000s saw the emergence of a variety of fashion trends, including ethnic wear, music, movies, and more. In the 2000s, athleisure, casual, and independent and hip-hop clothes gained popularity.|
Fashion plays a number of roles in society since it has integrated seamlessly into human civilisation. When a farmer is seen wearing skin-tight pants, it is clear that fashion has affected the village’s residents as well as the community at large. On the other side, if celebrities and other Haute couture designers are influenced by the ethnic clothing of a certain region, then society has influenced fashion and vice versa.
According to a recent study, more than 50% of the younger crowd closely follows the most recent fashion trends. They are also the ones that buy first and help a new fashion design become fashionable.
But everything has a positive and negative side. So does fashion. The same is discussed below –
Ethical and sustainable fashion is a method of sourcing, manufacturing, and designing clothing that focuses on providing benefits to the industry and society while minimising environmental harm. Ethical and sustainable fashion begins in cotton fields and ends in the consumer’s wardrobe.
Sustainability is no longer simply a theory; it is a way to conduct business. Ecological and ethical fashion forerunners include companies like NOIR and Stella McCartney. Nowadays, a lot of businesses have adopted and incorporated the idea of sustainability. These businesses are aware that integrating issues related to society and the environment into their operations will benefit them in the long run.
Today, blogs, ethical fashion forums, and fashion shows are all centred on the idea of sustainable fashion. Profits and business are both factors in going green. It’s crucial for companies that promote sustainable and ethical fashion to honour their pledge. By doing so, they may uphold the business’s ethical standards and gain the confidence of the customer.
Technological advancements in both design and manufacturing have made it possible to develop new materials and production methods. This has led to innovative fashion designs and the use of more environmentally friendly materials. Social media and online shopping have completely transformed the way consumers find and buy clothing. Virtual try-on technology has changed the way they choose what to buy. High street retail is no longer dominating the shopping process, and this shift may be irreversible. Fashion companies now rely on social media channels to promote their products and engage with customers.
Advancement of technology has brought in the following innovations in the fashion industry –
Globalisation has allowed consumers in Western countries to access a wide range of clothing options from large retailers who can easily update their inventory, negotiate international trade agreements, and easily distribute products worldwide. As a result, consumers tend to be more interested in corporate brands such as Nike, Victoria’s Secret, or Abercrombie & Fitch rather than the actual clothing itself. These brands use extravagant, pervasive, and hyper-visible marketing on high-tech electronic media to spread images of sex appeal, athletic prowess, coolness, or carefree happiness that consumers want to buy. However, the impact of globalisation on fashion creation is not as obvious.
Fashion images spread rapidly across the world through various media channels such as magazines, music videos, movies, the internet, and television, creating a global style that surpasses national and cultural borders. Blue jeans, T-shirts, sports shoes, and baseball caps are now worn by people all over the world, from Manhattan to African villages. The fashion systems of Asia, Africa, and the West all borrow stylistic and textile elements from each other. In rich countries, large malls offer a wide range of these fashion styles to customers of all ages, genders, races, careers, and subcultures, resembling modern global bazaars.
One of the biggest protests against the fashion industry’s lack of diversity and favourable self-images is the body positivity movement. The body positivity movement opposes how society promotes unattainable beauty standards and upholds the notion that all people should have a positive body image. The movement promotes the portrayal of all ethnicities, genders, sizes, and physical abilities.
The majority of models used by the fashion industry to promote new collections in publications, on TV and other media, and on catwalks have been young, female, and of the white, slender, and feminine kind. Sample-sized clothing in the fashion industry is normally between a size 0 and 4, which is not indicative of the regular body type. People began rebelling when studies and numbers began to emerge, demonstrating how people were being adversely affected by all of this.
The movement for body positivity is not the first to call for accepting all body forms. One of the earliest of its kind, the Victorian Dress Reform Movement, which took place between the 1850s and the 1890s, sought to eliminate the practice of forcing women to alter their bodies through the use of corsets. Women also pushed for the right to wear trousers at this time.
But today, the positivity movement is at its peak. Around the globe, models are working in the fashion industry of all shapes, sizes, and colours. Dresses are being made to suit all body types. The idea is to make everybody feel included. The most amazing fact is that today influencers are making a career out of it.
The fashion industry is a major contributor to the global economy and has seen significant growth through eCommerce. With more companies going digital each day, competition in niche sectors is on the rise. This expansion surprises many, as the industry’s growth and sales have been impressive. The retail industry’s top priorities are exploring trends to boost sales and developing lead-generation strategies.
The fashion industry is experiencing major changes due to factors such as globalisation, technological advancements, and shifts in consumer behaviour. This article analyses relevant data and factors that will greatly affect the eCommerce fashion industry in 2022 and beyond to provide insight into its current and future state.
Fashion eCommerce pertains to the buying and selling of clothing and accessories through online platforms. This has provided a means of livelihood and has elevated the fashion industry among sellers, designers, producers, and merchants. The convenience and benefits of eCommerce have made it popular among retailers and consumers, especially during times of lockdown due to the pandemic.
The areas discussed above are the most relevant research areas in the field of fashion. You can also go for something else, like material selection for fashion, but the only advice for you is to make sure whichever area you choose is relevant enough to the industry’s needs.
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