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Create a Fictitious Marketing Company with a Six-Part ePortfolio

Each group should decide on the ePortfolio application for their assignment. Options:

  • Adobe Spark (Recommended)
  • Website designer such as or WordPress

The task for the individual or group is to create a fictitious company for which you will represent the marketing team. Throughout the semester, you will plan, discuss, and construct six ePortfolio entries that each represent a unique piece of marketing communication material.

  • Name and location of your fictitious company.
  • What products and/or services will the company sell? Are they branded products and/or solutions? If so, please provide brand names.
  • Who is the target audience? Create two personas.
  • What is the company’s mission statement?
  • What is the positioning statement for your product or service brand?
  • What social media platforms will be used, and why? Select two, create and make sure that you provide the URLs to the professor along with your submission.
  • Create unique advertisements related to launching your new company on those platforms. Please remember that they should be slightly different but have aunified or integrated message that speaks to your target audience.
  • Briefly discuss the objectives and themes used for the ads.
  • What forms of out-of-home advertising will the group use, and why?
  • How and where would you advertise in your community?
  • Provide an example (a mock-up) of that ad.
  • Discuss the reasons for the ad (objectives, themes, and execution).
  • Select a sales promotion idea to promote to your target audience
  • Discuss how you will use social media to promote the idea
  • Create a social media ad post (include the URL link for the ePortfolio).
  • Create a PR campaign for your business.
  • Discuss the purpose of the PR campaign
  • Promote that idea on the social media post (include the URL link for the ePortfolio).
  • Plan and create a unique direct marketing campaign for your customers.
  • How will the group implement and manage the campaign?
  • Analyze digital, social media, and traditional methods in the delivery of an IMC campaign strategy.
  • Construct an ePortfolio.
  • Provide a link to the ePortfolio in the DC Connect assignment dropbox before the deadline.
  • There will be a total of six entries to be completed by an assigned deadline.
  • Each entry is worth 5%. Top 5 out of 6 will be applied to the final grade.
  • Per the course outline, “[e]valuations worth 5% or less of a student's final mark will not be accepted late and will receive a grade of zero”.
  • Each entry should be highly creative.
  • Entries that require a discussion may require research. Please remember to use intext citations and references at the end of the entry.

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