Improving Canada's Blood Donation Rates

Content and Distribution Strategies

Explain what your plan would involve and tell me how each aspect of your plan addresses or is supportedby one of the factors listed below. There is a lot of room for creativity here, but keep in mind that your program MUST address 4 of the 6 aspects of altruistic behaviour below. 1.Reciprocity norm2.Social responsibility norm3.Kinship4.Observational learning5.Emotions(e.g., fear, guilt)6.Intrinsic rewardsWhile each of your plans will be unique and I’m eager to read the creative things you come up with, you MUSTchoose strategies to improve Canada’s blood donation rates that fall into one or more of the followingcategories:•The content and distribution of advertisements(e.g., paper-based ads,TVcommercials, social media, hashtags)for blood donation.•Whatrolethat educators, nurses, and doctorscouldplay in encouraging blood donationin their students or patients.•How your planwould try to combat or reduce the fears often associated with the process ofdonating blood. •How your plan could make use of the power ofintrinsic (rather than extrinsic) rewards.•What emotions you couldplay on or try to influence inorder to increase blood donation rates