i) 4Ps’ comparisons with competitors:
ii) Product: Corporate banking, personal banking, and agro-related banking are offered to the population. The company also offers investment banking and life insurance for better banking experiences.
iii) Price: The Agricultural Bank of China keeps their prices minimum to make a better appearance in the marketplace.
iv) Place: The bank offers its services as well as their products nationwide where they have branches in developed and rural areas. The bank has over +20000 outlets in total. Agricultural Bank of China also has branches in Asia, Europe and pacific.
v) Promotion: The company promotes their products and services by the help of television, mobile, SMS, email, social media and printed media to help the population gather enough knowledge about the services. On the other hand, the company also conducts conferences, seminars and other events for better awareness.
vi) Strengths’ comparisons with competitors: The physical presence and low prices helps the company to become stronger than the competitors.
vii) Weaknesses’ comparison with competitors: The autonomy at the local government affects the services of the company.
viii) Organization’s Competitive Advantage: Better positioning of the company and loyalty of the consumer base enriches the competitive advantages of the company.