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SWOT analysis is a strategic planning tool that is used by the managers of BHP for situational analysis. It helps in evaluating the present weaknesses, strengths, threats, and opportunities in their current business requirements. BHP Billiton is among the leading organizations in the industry and maintains its prominent position in the market through carefully analysing and reviewing the SWOT analysis. SWOT analysis is an interactive process and needs effective coordination between various departments in the company, for example, marketing, management information systems, finance, operations, and strategic planning (Argus et al. 2021c).
At present, BHP operates under a "dual listed company" structure with two parent companies separated by the primary stock exchange listings: BHP Group Plc on the London Stock Exchange (LSE) in the United Kingdom and BHP Group Limited on the Australian Securities Exchange (ASX) in Australia. In calendar 2021, A key feature of the global economic recovery has been a series of positive economic surprises, including broad inflation with upstream PPI readings and elevated headline CPI. The extra half a percent of the global inflation rate for the 2020s will increase the size of the nominal global economy in 2030 by around $8 trillion, or 9% of 2019 GDP. By 2050, the company has projected that the population will be 10 billion, the urban population will be approaching 7 billion, and the nominal world economy will have expanded to around $400 trillion, with $80 trillion being capex (Argus et al. 2021d).
i) Business Level Strategies
The strategy is to maximize value and returns. The company has a diverse and simple portfolio of tier-one assets. They are low-cost, long-lasting, and expandable. For extracting the highest returns and the most value from the assets, the company applies its culture and values to operate them productively and safely while deploying technology (Edmonds 2019).
ii) Corporate Level Strategies
The corporate-level strategy is to extract the most value and highest returns from the company's assets while implementing the company's values and culture, operating them productively and safely, and deploying technology. To maintain the track record, the company must make the most of its portfolio and develop options for securing success (Farrington 2021).
The competitive advantage of the company is the diversification of commodities in the market. It provides resilience for cash flow.
| Strengths | Important factors in the strength of the bank include its experienced workforce, financial position, and successful track record of integrating complementary businesses through acquisitions and mergers. The factors also include a strong dealer community, automation of activities, a successful track record, good returns on capital expenditure, and a strong brand portfolio (Farrington 2021). |
| Weaknesses | The weaknesses include High employee attrition, limited success outside the core business, a high days' inventory, a low profitability ratio per cent, and a need for new technologies and investments are all factors. Weaknesses include a lack of diversification and attrition, falling management efficiency, and a lack of diversification (Argus et al. 2021d). |
| Opportunities | New customers from online channels are among the opportunities. In the past two decades, the company has invested a large sum of money in its online platform. This investment has led to a new sales channel for BHP. In recent years, the company has capitalized on this opportunity by understanding and meeting the needs of its customers, resulting in a stable market. The opportunities include a merger with Praxair, technology, and analysis; growth diversification like energy generation; increased climate protection efforts; and technology and analysis (Argus et al. 2021d). |
| Threats | The threats include rising raw material costs, a shortage of skilled workforces, government regulation and reform, safety regulations, rising pay levels, new technologies, the demand for highly profitable products, etc. (Yu et al. 2022). |
| Political Factors | Sector regulations, government reliance, and spending budget are examples of political factors (Farrington 2021). |
| Economic Factors | The economic factors include currency fluctuation, income distribution, economic performance, and GDP growth (Argus et al. 2021d). |
| Social Factors | The social factors include employee welfare, involving employees, and work-life balance (Argus et al. 2021d). |
| Technological factors | The technological factors include innovative ways of product production, research, and development (Argus et al. 2021d). |
| Legal Factors | The legal factors include environmental laws, labour laws, financial regulations, and safety regulations (Argus et al. 2021d). |
| Environmental Factors | The environmental factors include the efficient use of water, energy, and climate production; the efficient use of resources; the efficient use of water; and the efforts of the government for climate change and climate protection (Yu et al. 2022). |
(i) Demographic Characteristics of the Market
The company is dominated by men. 30% of women and 70% of men work as BHP employees.
ii) Demographic Characteristics of the Market
After getting information regarding the demographics of BHP, it was found that the state has 200 employees. There are 30% of women and 70% of men working as BHP employees, implying that the company is dominated by men. At BHP, the most common ethnicity is white (58%), followed by Asian (15%), and 11% of BHP Engineering employees are black or African American. In BHP, the average employee makes $73,512 per year. BHP employees are likely to be Democratic Party members. The employees at BHP On average, employees stay with the company for 6.3 years (Hu and Walter 2022).
iii) Psychological Characteristics of the Market
The core values of the company include being client-centric, having integrity, diversity, intellectual honesty, and collaborating.
iv) Behaviours of the Target Market
The company applies a fiduciary mind set to make sure that everything that is done every day is about delivering a better solution for the clients. The company aims to recruit, develop, mentor, and retain professionals that display the highest professional level as well as personal integrity. The company is most interested in fostering a cooperative, collegial, and productive work environment in which each of us demonstrates the highest levels of professionalism and respect (Hu and Walter 2022).
v) Market-Appealing Strategies
There are four strategic pillars for operationalizing diversity and inclusion. Talent management aims to embed diversity and inclusion in HR policies and processes, which involve recruiting, talent sourcing, performance, development, and benefits. The inclusive culture aims to foster an environment where differences are leveraged and valued to enhance a sense of belonging and increase the performance of the employees. Examples include celebrating global heritage days as well as employee resource groups. The goal of the training and development is to improve managerial capabilities and provide employees with equal development opportunities and room to grow in the workplace. Examples include bimonthly inclusion boosts and unconscious bias. Accountabilities aim to drive accountability and business ownership for inclusion and diversity through annual plan development as well as quarterly tracking and reporting throughout the key businesses and functions (Li et al. 2022).
Marketing is a controllable set of marketing tools used by a company to elicit the desired response from its target market. This consists of everything that can be done by a company to influence demand for its product. It is a tool for helping the market plan and execute (Livingston and Nur 2022).
i) Product Strategy (Product Mix)
The company created visual representations to understand the competitive positioning of products in the market. The visual branding approach of this company includes individuals benefiting from TI innovation, produced with the use of mosaics of many TI items (Livingston and Nur 2022).
ii) Pricing Strategy
Value-based pricing.
iii) Promotional/Advertising Plan
On social media, BHP Instruments is active on sites like LinkedIn, Youtube, Instagram, and Facebook. Influencer marketing is another strategy of this company.
i) 4Ps’ comparisons with competitors
The four Ps of marketing is product, promotion, place, and price.
BHP Billiton is a major player in major commodities such as coal, iron ore, copper, and oil and gas. The main segment for the company is the oil and gas segment. In this segment, it is the most powerful player in the world. BHP Billiton maintains its position as one of the world's largest market players.
iii) Price
The prices vary according to market values. Thus, the pricing strategy in the marketing mix is dependent upon external factors like competition, global markets, etc., and prices change with ups and downs in the market. The prices are dependent on the taxes that are being levied by the government (Livingston and Nur 2022).
iv) Place
These commodities are traded globally and are not restricted to any demographic border. The final products are circulated across the globe.
v) Promotion
When it comes to promotion, BHP Billiton has put in a lot of effort. The company ensures that the promotional activities are up to scratch. Promotions are done through the newspaper and online.
vi) Strengths’ comparisons with competitors
Important factors in the strength of the bank include its experienced workforce, financial position, and successful track record of integrating complementary businesses through acquisitions and mergers. The factors also include a strong dealer community, automation of activities, a successful track record, good returns on capital expenditure, and a strong brand portfolio (Livingston and Nur 2022).
vii) Weaknesses’ comparison with competitors
The weaknesses include High employee attrition, limited success outside the core business, a high days' inventory, a low profitability ratio per cent, and a need for new technologies and investments are all factors. Weaknesses include a lack of diversification and attrition, falling management efficiency, and a lack of diversification (Livingston and Nur 2022).
The issues faced by BHP include increased investor scrutiny of its management of environmental risks, growing cost pressures, and social and governance issues. It also includes the poor ESG performance of BHP, which might be a cause for serious attention and investor concern (Washbourne 2022).
