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There’s no denying the fact that we all love to have this fizzy drink. But, the same cannot be said when it’s about writing a case study on the company that produces this drink. We know that the more we delve into a subject that we love, the less fascinating it becomes for us. But, for the sake of your academic task, you will have to do the same. One such task is writing a Coca Cola case study that will help you in getting satisfactory grades. If you are finding it impossible to write a paper that can fetch you decent grades, our Coca Cola case study help has been designed just for you.
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BUS3003-Assess the Impact of Using the App Annie by Coca-Cola
Assess the impact of using the App Annie by Coca-Cola Company to gain a competitive advantage.
Introduction:
The following report addresses the several ethical issues and their resolutions in the background of the Coca Cola Company. Some ethical issues will be discussed and the critical arguments will be made in this discussion report indeed. The important matter that will be highlighted in this report is that of the different ethical matters that have arisen in the due to the use of the App Annie by Coca Cola to satisfy the different needs of their customers. This issue is very much prevalent since there have been some significant market challenges for the company in the recent past (Babatunde and Adebisi 2012). Coca Cola will have to get around these market challenges to be successful in their domain. The fiercely competitive environment for gaining competitive advantage will play a big role in adopting the best strategies for the organization. Read more
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Q.1. What are the marketing strategies of Coca Cola?
Ans: The marketing strategies of Coca Cola are to focus on the choice, convenience, and the consumer. The company is adopting innovative ways to sell what consumers want to buy. Also, the company has taken a multifaceted approach to meet the changing tastes and needs of the consumers. It includes offering low sugar and low calories beverages and drinks with health benefits like hydration and nutrition to help people control sugar more efficiently and make healthy life choices. Another element of the marketing strategy involves user-friendly packaging, which accounts for 15% sale of the beverages.
Q.2. Why is Coca Cola marketing so successful?
Ans: The primary reason behind the success of Coca Cola marketing is that it’s consumer-focused. The brand firmly believes in investing more in spreading awareness and offering customers low and no-sugar drinks to promoting health awareness. With four trademark Coca-Cola brands – Coca-Cola, Coke Zero, Diet Coke/Coca-Cola Light, and Coca-Cola Life, the brand is looking to offer a Coca Cola drink all tastes and lifestyles. The company embraces all the consumer needs and strictly maintains social ethics by not targeting to advertise to children under age 12 anywhere in the world.
Q.3. What are the 4 Ps of Coca Cola?
Ans: The four marketing mix of Coca Cola are:
1.Product: Coca Cola has an extensive portfolio of 500 sparkling and still brands which include Fanta, Diet Coke, Ciel, Powerade, Fresca, Glaceau Vitaminwater, and Del Valle.
2.Place: The Company operates through multiple local channels and works closely with customers, including grocery stores, restaurants, movie theatres, and more.
3.Price: Coca Cola follows a standard pricing policy to ensure the product doesn’t go beyond an average customer’s reach.
4.Promotion: Coca Cola spends billions on marketing campaigns on various mediums and portals to build a strong social image.
Q.4. What is the product life cycle of Coca Cola?
Ans: The product life cycle of a drink from Coca Cola has four stages:
1.Introduction: It was first introduced as a soda fountain drink for 5 cents a glass and profits were marginally low.
2.Growth: In 1888, Asa Chandler formed the Coca Cola Company. By 1895 the demand increased, production and sale increased, and got higher profits and more competitors.
3.Maturity: Coca Cola is still at the maturity stage and developing and adopting new marketing strategies to increase sales and break into new markets.
4.Decline: Coca-Cola's revenue had dropped from $41.9 billion in 2016 to $31.9 billion in 2018 because of the loss of income from extensive franchising.
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