There’s no denying the fact that we all love to have this fizzy drink. But, the same cannot be said when it’s about writing a case study on the company that produces this drink. We know that the more we delve into a subject that we love, the less fascinating it becomes for us. But, for the sake of your academic task, you will have to do the same. One such task is writing a Coca-Cola case study solution that will help you in getting satisfactory grades. If you are finding it impossible to write a paper that can fetch you decent grades, our Coca Cola case study help has been designed just for you.
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The Coca-Cola Company is the world's largest beverage company. The company sells approximately 600 non-alcoholic beverages, the majority of which are sparkling beverages, water, juices, coffees, and energy drinks. Coca-Cola, the company's flagship product, is sold in more than 200 countries. SWOT is the acronym for Strengths, Weaknesses, Opportunities, and Threats. First, let's look at Coca Cola Swot Analysis of the case study:
The pestle analysis of coca cola of a corporation demonstrates how elements such as politics, economy, sociology, technology, environment, and law can speed up or slow down the organization's development. For example, even though Coca-Cola is one of the world's largest beverage corporations, with operations in over 200 countries, it is influenced by these external influences. Read below to know the coca cola pestle analysis :
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Ans: The marketing strategies of Coca Cola pestle analysis are to focus on the choice, convenience, and the consumer. The company is adopting innovative ways to sell what consumers want to buy. Also, the company has taken a multifaceted approach to meet the changing tastes and needs of the consumers. It includes offering low sugar and low calories beverages and drinks with health benefits like hydration and nutrition to help people control sugar more efficiently and make healthy life choices. Another element of the marketing strategy involves user-friendly packaging, which accounts for 15% sale of the beverages.
Ans: The primary reason behind the success of Coca Cola pestle analysis marketing is that it’s consumer-focused. The brand firmly believes in investing more in spreading awareness and offering customers low and no-sugar drinks to promoting health awareness. With four trademark Coca-Cola brands – Coca-Cola, Coke Zero, Diet Coke/Coca-Cola Light, and Coca-Cola Life, the brand is looking to offer a case study swot analysis coca cola drinks all tastes and lifestyles. The company embraces all the consumer needs and strictly maintains social ethics by not targeting to advertise to children under age 12 anywhere in the world.
Ans: The four marketing mix of Coca Cola are:
1. Product: Coca Cola has an extensive portfolio of 500 sparkling and still brands which include Fanta, Diet Coke, Ciel, Powerade, Fresca, Glaceau Vitaminwater, and Del Valle.
2. Place: The Company operates through multiple local channels and works closely with customers, including grocery stores, restaurants, movie theatres, and more.
3. Price: Coca Cola follows a standard pricing policy to ensure the product doesn’t go beyond an average customer’s reach.
4. Promotion: Coca Cola spends billions on marketing campaigns on various mediums and portals to build a strong social image.
Ans: The product life cycle of a drink from case study swot analysis coca cola has four stages:
1. Introduction: It was first introduced as a soda fountain drink for 5 cents a glass and profits were marginally low.
2. Growth: In 1888, Asa Chandler formed the coca-cola case study assignment Company. By 1895 the demand increased, production and sale increased, and got higher profits and more competitors.
3. Maturity: Case study swot analysis coca cola is still at the maturity stage and developing and adopting new marketing strategies to increase sales and break into new markets.
4. Decline: Coca-Cola's revenue had dropped from $41.9 billion in 2016 to $31.9 billion in 2018 because of the loss of income from extensive franchising.
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