Coca Cola Swot Analysis Case Study
There’s no denying the fact that we all love to have this fizzy drink. But, the same cannot be said when it’s about writing a case study on the company that produces this drink. We know that the more we delve into a subject that we love, the less fascinating it becomes for us. But, for the sake of your academic task, you will have to do the same. One such task is writing a Coca-Cola case study solution that will help you in getting satisfactory grades. If you are finding it impossible to write a paper that can fetch you decent grades, our Coca Cola case study help has been designed just for you.
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Swot analysis of Coca Cola Company
The Coca-Cola Company is the world's largest beverage company. The company sells approximately 600 non-alcoholic beverages, the majority of which are sparkling beverages, water, juices, coffees, and energy drinks. Coca-Cola, the company's flagship product, is sold in more than 200 countries. SWOT is the acronym for Strengths, Weaknesses, Opportunities, and Threats. First, let's look at Coca Cola Swot Analysis of the case study:
Strengths
- The corporation controls over 40% of the cola market, which is the most significant proportion. It is the best brand in the world in profit, revenue, brand image, and stock market performance.
- More than $3 million has been set aside for product marketing.
- It has a vast global distribution and marketing network. It is available in over 200 countries and sells over 1.8 billion drinks each year.
- It's stepping up its CSR efforts with water recycling, packaging, and energy reduction initiatives.
Weakness
- The company primarily concentrates on aerated beverages such as Coke, Fanta, and Sprite. However, this narrow concentration could be dangerous if more individuals focus on healthy drinks.
- Pepsi, a competitor, has expanded into the beverage and food industries. coca cola case study solution, on the other hand, focuses solely on beverages. However, if the market for carbonated beverages declines in the future, this single-minded emphasis could be costly.
- It owes a lot of money to the market.
- Despite the fact that the corporation sells over 500 products, just a few of them generate billion-dollar profits.
Opportunities
- Each year, Third World countries are expected to increase their usage of packaged drinking water and aerated beverages.
- The growing health-conscious trend will benefit the corporation's sales of Diet Coke and other low-sugar beverages.
- The company can expand its operations by acquiring existing businesses in Third World countries and BRICS countries.
- It can also diversify by joining the packaged food market.
Threats
- Many people believe that aerated drinks cause health problems. To live, this perception must be gained.
- The company's primary source of revenue is from international markets. As a result, sales may be hampered if the currency performance of other countries is poor.
- Pepsi and RC Cola are fierce rivals.
- Water scarcity is a major issue.
- Increasing raw material costs may result in higher manufacturing costs.
- The developed world's marketplaces are extremely saturated.
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Pestel Analysis Of Coca Cola Company
The pestle analysis of coca cola of a corporation demonstrates how elements such as politics, economy, sociology, technology, environment, and law can speed up or slow down the organization's development. For example, even though Coca-Cola is one of the world's largest beverage corporations, with operations in over 200 countries, it is influenced by these external influences. Read below to know the coca cola pestle analysis :
Political Factors:
- Changes in taxation, labor regulations and job conditions can all have an impact on Coca-sales.
- There are also instances where the government favors and subsidizes a company's operations. For example, it's a regular occurrence for locally owned or partially owned government trademarks.
- Other countries' trade relations with the United States may impact Coca-business Cola's in that country.
Economic Factors:
- Coca-Cola has a sizable customer base as a beverage corporation. As a result, competitors can start their businesses with carbonated drinks that are comparable to yours.
- Coca-revenue Cola is heavily reliant on countries outside of the United States (70 percent). Therefore, the state of these countries' markets may impact the country's progress.
- The price of raw materials for beverages and the terms of trade with suppliers might have an impact on their operations.
Social Factors:
- Coca-Cola specializes in sweet carbonated drinks. However, because more consumers are opting for healthier options, a brand's income may suffer due to its failure to provide them.
- As Coca-Cola expands its operations into new markets, it must consider the tastes of those markets. For example, they have already introduced over 30 different tastes in Japan.
- Coca-Cola is one of the most well-known brands and is a master in campaign development. While branding and campaigning, they focused on a number of social issues.
Technological Factors:
- In order to develop their products, brands require research. They will have more opportunities to perform good research if they can invest more in constructing infrastructure.
- As a result of technological advancements, the number of smartphone users has increased. For promotion and marketing, the company can use social networking sites.
- They can also use online polls to do market research on new items and customer preferences, as well as receive feedback on their services.
Ecological Factors:
- The corporation should think about more environmentally friendly packaging solutions. For example, they can replace their plastic bottle with alternative, easily recyclable materials.
- The company can apply innovative technology for trash management, which will help to boost the company's brand image.
- The company has been employing water-wise agricultural techniques such as RAIN and CARE. As a result, it has helped them attract people who care about the environment.
Legal Factors:
- Many countries have already established a sugar consumption range for beverages. Coca-Cola must consider this because they offer a wide range of services.
- In most countries, the amount of caffeine in any beverage is set. coca cola swot analysis case study has already been sued due to its high caffeine level and has had to pay the damages.
- The company must place a premium on employee ethics and take into account labor circumstances. They may face legal concerns if they pay their workers less and do not provide safe working conditions.
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Important Considerations When Writing Coca Cola Case Study Solution
As previously said, case study writing entails a great deal of responsibility. It is more than just analyzing the topic; it is also about applying ideas to hypothetical or real-world instances, which is why students find it difficult. Therefore, using a Coca-Cola case study assignment help service can be quite beneficial to students. However, a few things that students should bear in mind when undertaking a case study will make the process go more smoothly.
- Identify the issues -The first step in producing a case study is to identify the issues and reasons that may develop.
- Recommend answers to these problems -The goal of a case study is never to solve the problem logically but rather to suggest viable coca-cola case study assignments with solutions to problems that have been uncovered.
- Incorporate your knowledge of the product -If you're writing a coca cola case study solution, include all of your research and findings.
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Sample Question And Solution Of Case Study Swot Analysis Coca Cola
BUS3003-Assess the Impact of Using the App Annie by Coca-Cola
Question:
Assess the impact of using the App Annie by Coca-Cola Company to gain a competitive advantage.
Solution:-
Introduction:
The following report addresses the several ethical issues and their resolutions in the background of the Coca Cola Company. Some ethical issues will be discussed and the critical arguments will be made in this discussion report indeed. The important matter that will be highlighted in this report is that of the different ethical matters that have arisen in the due to the use of the App Annie by coca cola swot analysis to satisfy the different needs of their customers. This issue is very much prevalent since there have been some significant market challenges for the company in the recent past (Babatunde and Adebisi 2012). Coca Cola will have to get around these market challenges to be successful in their domain. The fiercely competitive environment for gaining competitive advantage will play a big role in adopting the best strategies for the organization. Read more
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Most Popular Questions Searched By Students:
Q.1. What are the marketing strategies of Coca Cola?
Ans: The marketing strategies of Coca Cola pestle analysis are to focus on the choice, convenience, and the consumer. The company is adopting innovative ways to sell what consumers want to buy. Also, the company has taken a multifaceted approach to meet the changing tastes and needs of the consumers. It includes offering low sugar and low calories beverages and drinks with health benefits like hydration and nutrition to help people control sugar more efficiently and make healthy life choices. Another element of the marketing strategy involves user-friendly packaging, which accounts for 15% sale of the beverages.
Q.2. Why is Coca Cola marketing so successful?
Ans: The primary reason behind the success of Coca Cola pestle analysis marketing is that it’s consumer-focused. The brand firmly believes in investing more in spreading awareness and offering customers low and no-sugar drinks to promoting health awareness. With four trademark Coca-Cola brands – Coca-Cola, Coke Zero, Diet Coke/Coca-Cola Light, and Coca-Cola Life, the brand is looking to offer a case study swot analysis coca cola drinks all tastes and lifestyles. The company embraces all the consumer needs and strictly maintains social ethics by not targeting to advertise to children under age 12 anywhere in the world.
Q.3. What are the 4 Ps of Coca Cola?
Ans: The four marketing mix of Coca Cola are:
1. Product: Coca Cola has an extensive portfolio of 500 sparkling and still brands which include Fanta, Diet Coke, Ciel, Powerade, Fresca, Glaceau Vitaminwater, and Del Valle.
2. Place: The Company operates through multiple local channels and works closely with customers, including grocery stores, restaurants, movie theatres, and more.
3. Price: Coca Cola follows a standard pricing policy to ensure the product doesn’t go beyond an average customer’s reach.
4. Promotion: Coca Cola spends billions on marketing campaigns on various mediums and portals to build a strong social image.
Q.4. What is the product life cycle of Coca Cola?
Ans: The product life cycle of a drink from case study swot analysis coca cola has four stages:
1. Introduction: It was first introduced as a soda fountain drink for 5 cents a glass and profits were marginally low.
2. Growth: In 1888, Asa Chandler formed the coca-cola case study assignment Company. By 1895 the demand increased, production and sale increased, and got higher profits and more competitors.
3. Maturity: Case study swot analysis coca cola is still at the maturity stage and developing and adopting new marketing strategies to increase sales and break into new markets.
4. Decline: Coca-Cola's revenue had dropped from $41.9 billion in 2016 to $31.9 billion in 2018 because of the loss of income from extensive franchising.
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