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The strengths of Facebook are that is supports its own market position and it is one of the biggest page in the market of social media. This helps in internet advertising. These strength are called as the internal factors that helps to build the competiveness in the market. Competiveness in the business helps to enumerate the strength of the company and increase the business performance.
The main strengths of Facebook are it has strong brand image, there are large consumer base along with externalities, includes high revenues, as well as has innovative workforce. The business can develop the business as reliable service provider of social media.
The social media and the online advertising technologies mainly helps to create weakness for enabling the competition that helps to exert some force on the firms in industries. The weakness that are included in Facebook are that the products and the services provided by Facebook are imitable, there are negative impacts on the online advertising on each user experience, and it has low diversification in the businesses.
The opportunities of Facebook are business diversification, the product innovation, as well as market penetration along with development of business. Facebook includes many opportunities that helps to diversify the core of the social media along with the online advertising of the business. The company has to take all the steps for exploiting the external factors. This helps to reform all its strategies as well as management for ensuring continuous growth.
There are many risks that are included in Facebook. This includes the social media as well as the online industry of advertisement. The external factors helps to impede the growth of business and this outline the SWOT analysis in the company. The threats that are included in Facebook are imitation, cybercrime, as well as market saturation. Imitation is the most important threats that are related to the business and is considered to lessen the market share of the company.
The political factors in an organization plays an important role for determining all factor in the company. As Facebook has its operation in different countries and all the countries has different political risks as well as has different political environment.
The economic factors that Facebook needs to consider while doing Pestle analysis it should include the particular type of the economic system in the countries, there should be government intervention in free market and should be related to technology. There are exchange rates as well as stability for hosting the currency of the country. Efficiency of the financial market should also be included as economic factor.
The social factors that Facebook should include are the demographic as well as skill level for the population, the class structure, along with power structure as well as hierarchy in society, the education level and the education standard in Facebook should be maintained and should include the culture of the people associated with Facebook.
The technological factors that Facebook needs to follow while conducting Pestle analysis is including all the recent development of technologies that are done by Facebook, the technology should have impact on the product offering, should ate the technological diffusion, as well as impact the structure of value chain in the technological sector.
The weather, climate change, recycling of resources, laws that regulates environmental pollution are the ecological factors that are to be included while doing Pestle analysis.
The legal factors that Facebook needs to implement are discrimination law, include the anti-trust law in internet information providers, includes consumer protection as well as e-commerce law and should also include data protection law.
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