Google Case Study: SWOT and PESTEL Analysis of Google

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Swot And Pestel Analysis Of Google

Google is stated to be an American Search Engine that also has a diverse range of businesses like YouTube, Google Japan, Android and many more. However the SWOT analysis of an organization is stated as a significant study that is undertaken by an organization that is needed for the identification of the internal strengths and weakness as well as external opportunities and threats.

Swot Analysis Of Google

In this section the SWOT analysis of the organization Google is carried out that is described as follows:

Strengths

1. Global leader in regards to the other search engine available in the market.

2. A great dominance over the online advertisement services.

3. Android operating system

4. Strong hold in regards to the machine learning system.

5. A huge data storage directory

6. The power in the brand name.

Weaknesses

1. Security issues

2. Censorship issues

3. The probable dependence on the revenues collected from the advertisement.

4. Dropping down the rates of advertisement

Opportunities

1. Investment towards moonshots

2. The cloud computing technologies

3. Acquisition of the powers

4. Change in regards to the online mode as well as world of multidevices.

Threats

1. Intense competition within the technology market as the world is rapidly growing in the overall world

2. Patents tamper as well as law suits

3. Violation of the trust rules that leading to penalties

4. New as well as existing technologies that tend to block the advertisements.

PESTEL analysis of Google

Moreover, the PESTEL analysis of an organization is depicted to be as the six important factors that are related to a progress of an organization. In this case the PESTEL analysis of the organization, Google is stated as follows:

Political

1. The undeclared trade war in regards to the Silicon Valley.

2. Politically backed regulations with the market of online search

Economical

1. Growth in the markets that are emerging.

Social

1. The continuous shift from the offline mode to the online mode.

2. Higher Disposable income

3. Increase in the literacy that will lead to the growth in the market.

Technological

1. Increase in the growth of the technology like machine language.

2. The organization’s focus on the excellence of the digital customer experiences.

3. Leveraging the innovation in technologies that will tend to solve the issues.

Legal

1. Impact on the new regulations like GDPR.

Environmental

1. Importance in regards to the increase in the sustainable business

2. The involvement of the strategy that deals with the resilience of the climate.

The political reasons that are associated with the organization is stated to be one of the significant causes that might hamper or enhance the overall working of the organization at different places within the overall world. Moreover, the overall PESTEL analysis is depicted to put a great level of focus on the different factors that are associated with the organization of Google. Thus studying these factors will provide an overall focus on the organization’s different factors thus adhering the success as well as issues that persists within the bounds of the organization.