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Introduction Of JPMorgan Chase Case Study

JPMorgan Chase & Co. is an American multinational financial services company that has its headquarters in New York City and was later incorporated in Delaware. This company is the largest bank in the U.S. and the largest bank in the world by market capitalization. The firm is considered important systematically by the financial stability board. Its scale and size have resulted in the enhancement of regulatory oversight and the maintenance of an internal "Fortress Balance Sheet." This paper will discuss the case study of JPMorgan Chase and include the mission, vision, objectives, economic structure, strategic, PESTEL, and SWOT analyses of JPMorgan Chase. It will also include the key success factors, target marketing issues, and financial analysis (Abdel-khalik 2019).

    Introduction Of JPMorgan Chase Case Study

    Vision and Mission Statement of JPMorgan Chase

    The vision and mission statement of JPMorgan Chase state that it aims to be the most respected financial services firm serving corporations as well as individuals in more than 100 countries management. J.P. Morgan is a leader in commercial banking, investment banking, asset management, and financial transaction processing. JPMorgan's vision statement is "aspire to be the best; execute superbly; build a great team and a winning culture." The company’s mission is to enable people to contribute as well as share in the rewards of a growing economy (Assibey-Yeboah 2019).

    Vision and Mission Statement of JPMorgan Chase

    JPMorgan Chase Inc. Situation Analysis

    JPMorgan Chase is the largest bank by market capitalization, which is estimated at $453.5 billion. The company is long the top 3 trusted banks in the U.S. and has a market experience of 2 decades. And they provide the best services to their customers. The branches of this company are in more than 100 countries. A SWOT analysis has been done to identify the company’s strengths and weaknesses so that its growth and development are facilitated (Assibey-Yeboah 2019).

    Industry structure and economic feature

    The model for impact at JPMorgan Chase focuses on the four strategic drivers of inclusive growth and reflects on the essential ingredients needed to create lasting impact for customers, communities, employees, and customers. This model is put into action through significant, data-driven, and long-term investments in communities across the globe (Chapman 2020).
    JPMorgan reorganized businesses for making them more stable and profitable and gaining control of it. He reorganized railroads and became a powerful railroad magnate. Industrial consolidations were also forced by him, resulting in the formation of U.S. Steel, General Electric, and International Harvester (Ding et al. 2021).

    JPMorgan Chase Strategic

    Business Level Strategies

    The company has 4,800 branches spread across its territory. One of the strategies is creating channel experiences to meet customers when and where they want. This enables Chase to serve more households in comparison to other banks’ branches and helps to achieve customer satisfaction. One specialized format is "community centres" at Chase that are being designed for underserved urban communities. The bank staffs them differently, which includes specialists in home lending advice, business mentorship, and community managers trained in outreach. Twelve are being opened by year's end in 2021, and five were slated to open in 2022 (Ding et al. 2021).

    Corporate Level Strategies

    Referral business as well as building broader relationships with the branch has been strong parts of what Chase has always wanted. Nearly 9 out of 10 new investment customers come from internal referrals, whereas 75% of new small business customers start as consumer customers. Additionally, half of consumer mortgage originations initiates in the branch of the bank (Elgin, Chase and JPMorgan 2020).

    Competitive Analysis and Advantages in the Industry

    The employees of JP Morgan are are entitled to a variety of healthcare insurance plans, that ranges from vision, medical, and vision, to disability, life and accident and before-tax.

    SWOT Analysis

    Strengths

     

    The strength of JP Morgan includes the positive points of a company which will help to get the market’s hod. The company must evaluate, and see the improvement that can be down by them for getting a better hold of the markets. The company has a good reputation with a strong brand name and financial base that will help to expand the business n different markets. The company has branches in more than 100 different countries, and over 200,000 employees are working for it, which helps in managing as well as evolving the business and making it successful. With experience that is more than 2 decades, the company is providing customers with the best services in the market and this helps them in strengthening their bond with customers. JP Morgan is known for its commitment to CSR strategies. In 2019, the company invested $324.5 million in business ventures and global charities, intending to contribute $1.75 billion by 2023 (Elgin, Chase and JPMorgan 2020).

    Weaknesses

    The weakness of the company is that, although it has branches in 100 countries, it is dependent on UD activities. This overreliance on the US dollar is a weakness. If this market experiences a crisis, the effects on the bank will be enormous. Next, the company has had limited success in its current business. There is a lack of management, and the UK Financial Services Authority (FSA) has penalized the bank with $33.32 million for failing to secure billions of pounds in funds for the CT, which must be taken care of in the future. Apart from this technical failure, there is another weakness. The online banking system has a security flaw that allows users to gain access to account information (Elgin, Chase and JPMorgan 2020).

    Threats

    The threats to the company are changing policies, competitors, and financial crises. The government can change its policies anytime; thus, the public must be aware of these changes. With time, new companies are established in the market, and this might create tough competition, so the company also needs to be aware of this factor. The company can face a financial crisis in the future so avoiding a proper financial study important for its company for keeping separate provisions in such times (Elgin, Chase and JPMorgan 2020).

    Opportunity

    Expansion is an opportunity for JP Morgan since the company will catch hold of more of the market which will help in financial stability. The company needs to provide new services to its customers (Elgin, Chase and JPMorgan 2020).

    PESTLE Analysis

    Political Factors

    The political factors affecting the company include Political stability and the importance of the Money Centre Banks sector in the country's economy, risk of military invasion, Level of corruption - especially levels of regulation in the Financial sector, Bureaucracy, and interference in the Money Centre Banks industry by government, the legal framework for contract enforcement, Intellectual property protection, Trade regulations and tariffs related to financial Favoured trading partners, Anti-trust laws related to Money Centre Banks Pricing regulations: Are there any pricing regulatory mechanisms for financial taxation—tax rates and incentives, Wage legislation: minimum wage and overtime; work week regulations in money centre banks; Mandatory employee benefits, Industrial safety regulations in the financial sector and product labelling and other requirements in money centre banks (Gjekaj 2022). 

    Economic Factors

    The economic factors include the following: demographics and skill level of the population; class structure; education level as well as education standard in JPMorgan Chase & Co.’s industry (Maiorescu-Murphy and Maiorescu-Murphy 2020).

    Social Factors

    Hierarchy and power structure in the society; entrepreneurial spirit and broader nature of the society; and culture (gender roles, social conventions, etc.). Some societies encourage entrepreneurship while others don’t base on attitudes (health, environmental consciousness, etc.) and leisure interests  (Pagitsas 2022).

    Technological Factors

    The technological factors include recent technological developments by JPMorgan Chase & Co. competitors, Technology's impact on product offering, Impact on cost structure in the Money Centre Banks industry, Impact on value chain structure in the financial sector, and Rate of technological diffusion (Pagitsas 2022).

    Environmental Factors

    The environmental factors are Weather, Climate change, Laws that regulate environmental pollution, Air and water pollution regulations in the Money Centre Banks industry, Recycling, Waste management in the Financial sector, attitudes toward "green" or ecological products, endangered species, and attitudes toward and support for renewable energy (Zeissler and Metrick 2019).

    Legal Factors

    The legal factors include Anti-trust law in the Money Centre Banks industry and overall in the country, Discrimination law, Copyright, patents / Intellectual property law, Consumer protection and e-commerce, Employment law, health and safety law, and data protection (Zeissler and Metrick 2019).

    Target market analysis of JPMorgan Chase

    Demographic Characteristics of the Market

    The high population growth, as well as the rising young population, is favourite indicators (Pagitsas 2022).

    Demographic Characteristics of the Market

    The company must investigate the host country's attitude toward migration because a positive attitude toward welcoming immigrants from various cultural backgrounds highlights the importance of implementing effective diversity management practices. Thus, the company must adapt its marketing strategies to ensure diversity and inclusion  (Pellegrin 2021).

    Psychological Characteristics of the Market

    The ability to think conceptually, exude a sense of optimism, exhibit tough skin, and accept associated leadership risks (Sierra Muñoz et al. 2021).

    Behaviours of the Target Market

    Marketing the benefits of banking and developing trust with customers to increase their number (Sierra Muñoz et al. 2021).

    Strategies Appealing to Market

    Standard market research and a strategic marketing plan

    Marketing mix of JPMorgan Chase

    Product Strategy (Product Mix)

    The product strategy is combining its business as well as policy expertise, capital, and data to advance four opportunity pillars: small business expansion, jobs and skills, financial health, and neighbourhood revitalization (Sierra Muñoz et al. 2021).
    Pricing Strategy
    The company has adopted a competitive pricing policy (Sierra Muñoz et al. 2021).

    Promotional/Advertising Plan

    The main marketing is done through client relations.

    JPMorgan Chase Competitive Analysis

    Competitive analysis is done through the 4 Ps:

    Product

    JP Morgan Chase provides financial services and investment banking to customers, small businesses, and some government and corporate clients. The businesses using the JP Morgan Chase brand are investment banking, institutional asset management, investment management, Treasury Services, private banking, markets and investor services, and wealth management and brokerage (Zeissler and Metrick 2019).

    Price

    The company follows an interest rate and a competitive strategy that is low.

    Place

    The bank has around 15,500 ATMs and 5,300 branches. It has other channels like mobile, online, and telephone banking. Customers can create accounts and have access to all their savings balances, loans, credit card information, and other information in online mode.

    Promotion

    Client relations are the main marketing strategy. The bank has very good relations with its clients, and it tries to take care of the client’s financial needs (Sierra Muñoz et al. 2021).

    Strengths’ comparisons with competitors

    The company has branches in more than 100 different countries, and over 200,000 employees are working for it, which helps in managing as well as evolving the business and making it successful. With experience that is more than 2 decades, the company is providing customers with the best services in the market and this helps them in strengthening their bond with customers (Pagitsas 2022).

    Weaknesses’ comparison with competitors

    There is a lack of management, and the UK Financial Services Authority (FSA) has penalized the bank $33.32 million for failing to secure billions of pounds in client funds, which must be taken care of in the future. Apart from this technical failure, there is another weakness (Sierra Muñoz et al. 2021).

    An organization’s competitive advantage

    The organization understands the necessity of customer satisfaction and is willing to make continuous improvements. In terms of customer loyalty, the company's customer satisfaction scores are among the highest in the country (Pagitsas 2022).

    Key success factors

    Customer satisfaction, a strong distribution network, a highly skilled workforce, a strong brand portfolio, a good return on capital expenditure, and reliable supplies.

    Problems and Issues in JPMorgan Chase’s Organization

    J.P. Morgan Securities was fined $200 million by U.S. regulators for "widespread" failures in preserving staff communications on personal mobile phones (Pagitsas 2022).

    Financial Analysis

    For the year ended December 31, the net revenues of JP Morgan were $31.4 billion in 2021, which increased by $2.7 billion, or 9.4%, from the comparable year in 2020 (Sierra Muñoz et al. 2021).

    Conclusion

    JPMorgan is the best financial service company with 9.2% of the market share of the world. It’s the strongest company with a good reputation as well as the largest that can be developed through new services. Although the CPKMPNAY has its strengths, there are a few weaknesses as well. It is mainly dependent on the US market, which can cause trouble in case there are changes in policies. This can prevent reliance on only one market by increasing their awareness in other markets.

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