KIA Motors Case Study Help

Online KIA Motors Case Study Help

KIA Motors entered the Indian market in 2019, and the purpose of this case study is to highlight the company's success story. Even in this pandemic circumstance, when everything has slowed down, and the country is on lockdown, the corporation has been able to sell its cars throughout the country. It is recognized as one of the fastest-selling automobiles, having sold over one lakh units in only 11 months following its introduction to the Indian market. If you're having trouble understanding the KIA Motors case study, you've come to the correct place. MyAssignmenthelp.com's KIA SWOT Case Study Help will be a lifesaver in these cases.

Sample Question and Solution of Kia Motors Case Study

Case Study on KIA Motors Corporation

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Introduction

Marketing management is significant discipline of the organization that involves execution of methods, techniques and ways of procuring and systemizing the resources (Kotler and Mcdougall, 2016). The present work highlights the analysis of provided case study on KIA Motors Corporation which is in South Korea with 12 manufacturing and assembly. The purpose of current work is to understand the key steps taken by KIA as a part of its marketing management strategies. Read More..

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How Our Researchers Help You to Describe KIA SWOT Analysis

The specialists from MyAssignmenthelp.co.uk prioritize collecting and representing precise data when working on the KIA SWOT analysis. Our KIA motors case study help authors are well-versed in the complex processes contributing to the case study's effectiveness. Conducting a SWOT analysis of KIA motors is one such complicated task.

Strengths:

• KIA Motors has a diverse product line with a variety of options.
• KIA is a well-known brand worldwide, with a market capitalization of 6.7 billion dollars, up 6.7% from the previous year.
• KIA Motors has introduced a hybrid version of their Cadenza and Optima models, which features regenerative braking and an electric drive mode.

Weaknesses:

• KIA Motors has a limited reach to a broader audience, limiting itself to smaller, niche markets.
• KIA Motors has struggled to establish a brand identity or a positive image in Europe and the United States.
• KIA has changed its focus away from fleet sales, blaming the drop in revenue on a drop in demand for fleet vehicles.

Opportunities:

• Emerging markets such as China and India will be major income generators for automakers in the future.
• The rising number of dual-income households, urban migration, and more female drivers on the road, among other factors, will all have a beneficial impact on automobile sales.
• KIA Motors has invested in alternative energy vehicle technology, an opportunity as many governments and environmental campaigners are pioneering it.

Threats:

• In the automotive market, there are a lot of rivalries. Toyota, Honda, and Nissan are the company's key competitors.
• With concerns about global warming and the depletion of fossil resources, the automotive regulatory system may place strict quality and environmental controls. Automakers may incur increased costs as a result of this.

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Political factors Pestle Analysis of KIA

KIA Motors PESTEL analysis experts explain the political factors affecting the company's growth.

Political stability is essential

KIA Motors is currently present in a number of nations, each of which has its own set of political problems. Growing tensions and instability in the global political climate may impact the gold industry's growth and limit KIA Motors' growth potential.

Changes in policy

Changes in government policy are detrimental to company performance because they increase environmental uncertainty. Therefore, it is critical for KIA Motors to keep track of current political developments in the country. In addition, KIA Motors' case study solution will help people understand the topic broadly.

Protests and pressure groups

Pressure organizations, social/environmental activists, and labor unions should all be closely scrutinized by KIA Motors, as protests play a significant role in policy-making. In addition, close collaboration with such groups may enhance KIA Motors' ability to work with the community and achieve long-term company goals.

Corruption and bureaucracy

Bureaucracy and corruption have a negative impact on the business climate. KIA Motors' business environment is becoming increasingly unstable as it operates in countries with high levels of corruption and inadequate law enforcement. This caused problems faced by KIA motors corporation.

Taxation, trade restrictions, and intellectual property rights  

Entering nations with high tax rates, KIA Motors' earnings will be directly affected. Taxation has a negative impact on international trade and hinders exports. KIA Motors can enter areas with low taxes and profit margins, allowing it to invest more in research and development.

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Economic factors Of KIA SWOT Analysis?

Economic or business cycle

A country's economic progress directly influences organizational performance. KIA Motors can benefit from growing economies in a variety of ways. However, it's also crucial to comprehend the stage of the industry lifecycle.

Inflation, unemployment, interest rates, and currency exchange rates 

The GDP growth rate will determine the ability of KIA Motors to pursue its long-term growth strategy. A high GDP also indicates consumers' ability to spend more on supplied products. High unemployment indicates a surplus of labor available at cheaper wages.

Conditions of the labor market

Wage rates and skilled worker supply are determined by labor demand and supply. Therefore, to understand how it can attract exceptional individuals and harness their skills to increase business success, KIA Motors must evaluate and forecast labor market conditions. This is an important reason behind the problems faced by KIA Motors Corporation.

Effectiveness of financial markets

The financial market efficiency influences KIA Motors' worldwide expansion initiatives, as operating in highly efficient financial markets leads to greater liquidity and a stronger ability to penetrate new markets.

What is the Strategy of SWOT Analysis of KIA Motors?

KIA's ability to design effective marketing mix strategies is dependent on its understanding of its potential client base. If the organization understands its customers' wants, expectations, and attitudes, the tactics will be more effective. A thorough examination leads to the discovery of various client profiles or segments. When it comes to consumer analysis, the KIA motors segmentation strategy employs three key steps:

• First, determine who your current and potential customers are.
• Second, examine the needs and expectations of various groups.
• Third step is to assess the products and services available.

The creation of KIA Motors' marketing strategy necessitates the identification of segmentation criteria in order to comprehend clients' individual purchasing habits.

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KIA motors segmentation strategy

The establishment of a KIA Motors marketing strategy necessitates the identification of segmentation criteria in order to comprehend clients' individual purchasing habits. Customers' demands, expectations, and purchasing habits are diverse and are influenced by a variety of factors, including:

• Age
• Gender
• Income
• Lifestyle
• Values and so on.

KIA Motors can narrow down the huge, diverse target audience into distinct, tightly defined groups by employing the segmentation technique. Market segmentation surveys are a standard way of gathering customer-specific data that can be used to create groups with similar characteristics.

KIA Motors can divide the market into small homogeneous groups after studying the unique buying behavior of customers and gathering the necessary information through surveys. Customers' geographic, demographic, behavioral, and psychographic qualities can be investigated.

One or more of these segmentation tactics can be used in KIA SWOT Analysis to select the appropriate market segments and construct a successful marketing strategy.

• Geographic segmentation separates the market into geographic areas such as cities, countries, and regions.
• Demographic segmentation will necessitate KIA Motors to divide the market based on demographic factors such as gender, age, income, and ethnicity.
• If KIA Motors opts for behavioral segmentation, clients will be separated into groups based on their purchasing habits, such as frequency of use, desired benefits, usage contexts, and brand loyalty.
• If psychographic segmentation is used, customers will be segmented based on their lifestyles, interests, attitudes, values, and qualities.

KIA Motors can use segmentation tactics to target customers more precisely.

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4P’s of marketing

1. PRODUCT

• KIA is primarily a car manufacturer but also produces commercial vehicles, which fall under its marketing mix strategy.
• KIA Motors also has a division that manufactures military vehicles for the South Korean government. KIA Motors primarily manufactures compact automobiles, sedans, crossovers, minivans, hybrid and electric vehicles, special edition cars, and concept cars.
• The Optima, Rio, Picanto, Sorento, Cerato, Carnival, Soul, Sportage, and Cadenza are some of the most popular vehicles.
• Mini trucks, Lorries, and different Freight trucks make up the commercial vehicle segment.

2. PRICE

• When KIA Motors was in South Korea, it used a competitive pricing strategy in its marketing mix. However, it has crossed the global border and now exports vehicles from its manufacturing factories.
• As a result, it charges greater costs in other nations, such as the United States, the United Kingdom, and parts of Africa. Even the most basic automobile costs around $14,000.
• The corporation is attempting to increase the pricing scale as it expands ambitiously and upscales its flagship cars and other brands.
• KIA also maintains price gaps across the product lines it sells to avoid brand segments colliding.

3. PLACE/DISTRIBUTION

• KIA Motors has a global dealer network of about 4000 dealers serving over 170 countries.
• 20 regional headquarters serve 342 sales offices. KIA Motors also has a global network of 11 shopping centers strategically located to serve Europe, America, the Middle East, Africa, and Asia-Pacific.
• KIA gives a long-term warranty; therefore, there's a big network of 243 thorough service providers worldwide.
• KIA Motors also has a global network of 20 regional service centers and 243 comprehensive service providers, as well as an extended warranty period.
• It primarily manufactures automobiles in South Korea, with other vehicles coming from China, Slovakia, the United States, and India, most recently.

4 . PROMOTION

• KIA Motors’ segmentation strategy is very strong. In addition, KIA has recently garnered notoriety due to its marketing and promotional strategy's association with numerous important sporting events across the world.
• It also sponsors important sporting events such as the FIFA and UEFA World Cups, as well as the NBA. In addition, KIA Motors advertises on television, print, online, and on billboards, among other media. It has also partnered with a number of sports teams and athletes in order to achieve notoriety.
• KIA also exhibits its quality, design, and safety features at various motor shows, earning its accolades as well as customer trust and brand recognition.
• KIA takes part in a variety of CSR initiatives to demonstrate its global concern for the environment and society.
• They've also partnered with a variety of NGOs, governments, and local communities, as well as employee volunteerism, to help their stakeholders.

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