Marketing case study assignments are an excellent way to apply marketing theories that you have learned during your MBA study. A case study is an accountant of an organization or an individual that contains the hypothetical situation. The major idea behind developing marketing case study assignment is to examine the applicability of different marketing theories in real life business situation. It will help students to gain first-hand knowledge about marketing in real life business situations. However, most of the marketing students find it difficult to prepare marketing case study assignments due to lack of real life experience. We have good news for all those measurable students. MyAssignmenthelp.com brings marketing case study assignment help online. If you are looking for a sample of marketing case study assignments, then please give a glance to our market case study assignment samples provided on our website.
Importance of The Term Marketing in Marketing Case Study Assignments
It is the most fundamental question of any marketing case study assignment that all marketing students need to know. Marketing is the promotional strategy used by companies to reach more customers. The major aim of marketing is to improve product selling and increase profit margin. Marketing case study assignments are the written statements asked to prepare by MBA students. It is required to have both non-quantifiable and quantifiable information to analyze the current market situation of a particular organization and to predict the future.
Significance of Different Marketing Strategies While Developing Marketing Case Study Assignments
Marketing strategies are an important part of the marketing case study assignments. Before releasing a new product in the market, it is vital for a business entity to attract customers with promotional activities. A company can use various marketing strategies to get attention of the target market. Most of these low cost marketing methods are used at different stages of a business cycle. These low cost marketing methods are known as guerilla marketing.
Most of the public places, supermarkets, and malls offer free spaces for advertisements and announcements. It is described as “Hit and miss method” in various marketing case study assignments.
Analyzing various marketing case studies can help to understand that flyers are the carpet-bombing method used for cheap advertising. Flyers have to be brief and to the point. It must have to highlight services that an organization offers. Flyers also provide contact information of an organization. Flyers need to be distributed to all the nearby mailboxes within the reach of the organization.
It is one of the most powerful selling points for products and services of any organization. It has been found from different marketing case studies that value addition can help to increase customer satisfaction and provides a competitive advantage to an organization.
There are several marketing study case assignments that can be found related with internet marketing. The Internet marketing is also known as online marketing or social media marketing. During the last decade, the number of internet users has increased drastically. Presently social media marketing has become a crucial part of business strategy. Nowadays it cannot be imagined that an organization, even a small café do not have a website. It will at least contain the location and working hours of the company. Use of different social media such as Facebook pages, LinkedIn, Twitter has made it easier for companies to reach the target customers easily.
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Survey is the primary stage towards preparing an appropriate research paper. Marketing case study assignment must need to start with a survey analysis. A collection of both un-quantifiable and quantifiable data on the marketing policy of a specific organization is required for a marketing survey. You must look at our marketing case study assignment samples to have a brief overview about how to prepare marketing survey.
- Development of research objective
Effective development of marketing case study assignments highly Depending on the research objectives, types of the survey can differ. There are mainly three types of surveys are used in marketing case study assignments. They are such as brand-oriented survey, customer-oriented survey and product-oriented survey. There is another type of survey has been conducted to analyze the behavior of customers in an organization.
There are mainly two types of market analysis that a marketing student needs to practices while developing marketing case study assignments. They are internal analysis and external analysis. Various types of marketing tools such as Porter's five forces, PESTLE analysis and SWOT analysis.
Michael Porter first introduced this model. There are five major forces have been analyzed in this model to understand competitive advantage of a particular company. These five major forces are such as the threat of new entrants, the threat of product substitution, bargaining power of suppliers, bargaining power of buyers and rivalry in industry.
SWOT analysis is the tool used by organizations to analyze the variability of new products or services in an existing market. It is the fundamental tool used by students to analyze strength, weakness, opportunities and strengths while preparing marketing case study assignments.
With the help of PESTLE analysis, the political, economic, social, technological, legal and environmental factors of a company can be analyzed.
All these steps are adjusted in accordance with the business scenario. Are these stages little confusing or complicated for you to understand? Or don't you have adequate time to develop appropriate market survey? You have no reason to worry while MyAssignmenthelp.com is there to provide marketing case study assignment help online. There are more than 4000 experts are always ready to help you. They will prepare the best quality of marketing case study assignments for you.
Sample of Marketing Case Studies Assignment Help Material
There is a sample given below to demonstrate students how SWOT analysis can be done. There is a chart given below to describe SWOT analysis of Apple.
• Apple is the second largest information technology in the world
• Apple has strong brand image and customer reputation
• Rivalry with Samsung
• Exploration of the Chinese market is the major opportunity for Apple
• Many other IT companies are able to develop similar products at low price
• There is a major threat of piracy
• Everyone cannot afford products of Apple
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