Marks & Spencer Case Study – Managing a Store Relocation Project

When students come across case study writing regarding a consumer brand like Marks & Spencer then, they need to focus on two things. One thing is Store Management and the other is Store Development.

As per the SWOT Analysis Writing of Marks &Spencer, its strength lies in providing consumer products like qualitative clothing at reasonable prices but its weakness is relocating some of its stores in congested city areas. Its opportunity lies in selling products between Easter and summer, but its threat comes from rival lifestyle consumer product brands.

As per the PESTLE Analysis of Marks & Spencer, it has been welcomed by many political establishments across continents. Its socio-economic factor is quite strong as it employs numerous employees and serves many customers with their lifestyle products. It uses latest technology methods to improvise its product range and adheres to legal procedures worldwide. It even tries to make its stores and products environment friendly.

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