McDonalds Case Study Final
When we speak of top international fast-food companies, it is hard to overlook this American-inspired global brand, McDonalds. Over 7.8 billion people live in this world, and it will be pretty shocking if anybody does not hear McDonalds's name before. It feeds more than 69 million people every day in over 115 countries, so there is no doubt that McDonalds is the largest restaurant chain in the world.
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Company Name
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McDonalds
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Industry
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Restaurants, Real Estate
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Founders
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Richard & Maurice McDonald, Ray Kroc
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Founded on
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May 15, 1940
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Head-quarters
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Chicago, Illinois, USA
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Area Served
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Worldwide (119+ countries)
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Revenue
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US$21.076 billion
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What is 4P Analysis for McDonalds?
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Do you know how a business can be flourished? If you have to prepare an impeccable McDonalds case study final, you should be aware of it. One of the most essential factors is marketing. For example, the managing head of McDonalds company knows their target audience very well, and they use marketing to convert them into customers. Yes, it is as simple as that.
Using marketing, or you can say 4Ps of marketing, McDonald is today’s #No. 1 & the largest fast-food company in the world.
Here 4Ps are – Product, place, people, and promotion. Often a fifth P can be included with these as well, and that is pricing.
A company like McDonalds not only gives importance to its products but also to the places and the people. Of course, we all know that McDonalds is famous for their burger. But they also have an impressive and wide range of menu items as well. So, they depend on diversification and localization to attract more customers.
For example, in India, many people avoid eating beef, so McDonalds holds on to chicken and vegetables to meet the preferences of their customers.
Following the 4Ps strategy, McDonalds decreases the risk of losing existing customers and increases adding new members of clients under their roof.
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