Philips Case Study – How a Brand Promise Drives Change in a Multinational Organisation

When students come across case study writing related to home appliance brand like Philips then, they need to focus upon two things. They are “Sense and Simplicity” and “Easy to understand” concepts. These are the philosophies that brands like Philips use to make their products customer friendly.

As per the SWOT Analysis Writing of Philips we can conclude that its strength has been of being a successful brand worldwide since its launch. Its weakness has been poor product publicity in the past, and its opportunity lies in selling all products under a single motto. Its threat is competition from other appliance brands.

As per the PESTLE Analysis of Philips we can conclude that it caters to all people of the society through its appliance and electronic products. Its hi-tech products have boosted the socio-political situation in developing economies, and it has a clean legal track record. It also promotes energy saving appliances for environmental well being.

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