case-study   Sony Case Study – Creating Innovation for Competitive Advantage

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Sony Case Study – Creating Innovation for Competitive Advantage

When students come across case study writing regarding a consumer electronics brand like Sony then, they need to focus upon two points. One is Technology Innovation, and the other is Competitive Edge.

Sony SWOT Analysis - Marketing Assignment & Essay Help

As per the SWOT Analysis Writing of Sony, its strength is of being a reputed consumer electronics brand in horizontal markets but its weakness is that it is trying to pass its philosophy to the partners and suppliers. Its opportunity is that it is attracting more consumers through its VAIO technology, but its threat factor is competition from rival consumer brands.

 

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Sony PESTLE Analysis - Marketing Assignment & Essay Help

As per the PESTLE Analysis of Sony, it’s a brand welcomed by most political establishments worldwide. Its socio-economic factor is strong since it has been a major contributor in the digital revolution. It produces hi-tech products that have an x-factor in them. It abides by Legal rules worldwide and also tries making environment friendly products.

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