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Consistency Theory in Psychology

In psychology, consistency is the compatibility of multiple mental processes that transpire simultaneously. The human mental system always tends to develop mechanisms to embrace a more harmonious state from a dissonant, inconsistent state. Consistency in the mind is predominantly unconscious. It rises to our conscious awareness under exceptional circumstances.

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Consistency Psychology Definition

You must have noticed backing out of deals or not keeping promises are always accompanied by unpleasant experiences. You don't feel good when your friend promises to be there at the party, but she doesn't show up. It is because human beings like to be consistent. Our minds work that way. Consistency in psychology refers to the fact that humans prefer to act in line with what they have already said or done. It states that human beings have a tendency to behave in a way that matches their past behaviors or decisions.

What Is The Consistency Principle In Psychology?

How often have you struggled to change a habit that you had for a long period of time? For instance, let’s say you were never a morning person. However, your new job requires you to wake up early lest salary deduction. Wouldn’t you find it difficult to change the old habit and start developing a new one? The reason behind this is clearly explained by the consistency principle. According to the consistency principle,

• Humans have this strong psychological need or urge to be consistent with prior acts and statements.
• People are encouraged to incline towards cognitive consistency. And they will change their perceptions, actions, beliefs, and attitudes to achieve that consistency.
• People tend to live up to what they have said or written publicly. Not doing so may make them feel that they are inconsistent with their words and actions. And the principle of consistency doesn’t allow that.

This principle explains why we get frustrated when we promise to do something and end up not doing it. New Year's resolutions, for example, barely come true. It is because developing a new habit isn’t that easy. And not living up to self-promise is equally frustrating.

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What Is Internal Consistency Psychology Definition?

Basically, internal consistency refers to an index of the reliability of a test. Let’s say there is X number of items on a test. So, internal consistency is the degree of homogeneity among those X numbers to the extent that the numbers are consistent with one another and the measurements are also equal.

This concept of internal consistency is mainly used in statistics and for research purposes. For instance, let’s assume you want to know whether your customers are satisfied with your services or not. So, you roll out a survey consisting of the three questions mentioned below.

• I was satisfied with the services.
• I will recommend your services to my friends and family.
• If I write a review, it will be positive about your services.

The choices for each question include strongly agree, agree, disagree, strongly disagree, and neutral. If you find the same answers for each question, that means the survey has a good internal consistency. In case of different answers, you need to understand that your questions are either worded poorly or you aren’t measuring customer satisfaction in the right way.

What Is Size Consistency In Psychology?

Size consistency determines that though the size of objects on the retina varies considerably, our perceptions of the size of objects are comparatively constant. In other words,

• It is the tendency of our brain to perceive an object to be of the same size irrespective of whether the object is close or far away.
• Let’s consider looking at a city skyline from a distance. You know the building out there is really tall, and yet when you hold out your hand, your hands seemed to be larger in size as compared to the size of the buildings.
• Though we SEE the buildings in small sizes from a distance, our mind still perceives them in the background as tall.

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Definition Of Consistency Bias Psychology

Did you know that our mind tends to rewrite memories to suit our current circumstances? This is due to “consistency bias.” This term was coined by Dr. Anthony Greenwald, who was the Adjunct Professor of International and Marketing at the University of Washington.

Here's what consistency bias means:

• It refers to a phenomenon where you think your opinion now was your opinion in the past as well. But you might have felt differently back then.
• For instance, let’s say you think that you have always liked vegetables even when as a child. The truth, however, is you might not have liked the vegetables in your childhood.

The human mind is constantly trying to create a balance between the known and the new, thereby helping us make sense of this rapidly changing world. Our mind and memory tend to suppress the bad and recall the good.

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