Direct Marketing Assignment Help

Marketing is how a company uses detailed market research analysis to promote their products to the consumers. There are plenty of types of marketing available, one of which is direct marketing.

What Is Direct Marketing?

Direct marketing is when an organisation or company promotes their product directly to the customer instead of using any middlemen. It is a more customer-oriented form of marketing that directly connects the seller and the consumer.

Are you finding it challenging to write your marketing homework assignment? All you have to do is send in your assignment requirements, and we’ll take care of the rest.

Direct Marketing Examples

Looking at some examples will help you understand the process of direct marketing better.

• Example 1 – Smart’s Recyclable Helmet

While promoting their environment-friendly e-bikes, Smart thought up an innovative marketing plan. They made helmets out of recycled cardboard boxes and send them to their targeted customers to assemble.

• Example 2 – Nike’s Stadium Shoe Box

Nike came up with a cost-effective direct marketing campaign to encourage children into sports where they designed limited edition shoeboxes that resembled stadiums once you opened them. These boxes also let out a sound similar to the roaring of a crowd when you opened them.

If you’d like to know more examples of direct marketing, you can hire one of our professional academic writers to help you out.

Types Of Direct Marketing

Direct marketing is one of the most effective types of marketing that an organisation can work on. It gives the businesses an area of flexibility to choose the one that suits them the most. Some of these direct marketing types are:

1. Direct mail marketing

Sometimes businesses send catalogues, postcards and envelope mailers to specifically targeted customers based on the product or service that they want to advertise. Knowing their customer helps the companies plan out which direct mails they need to send to specific people. For example, it makes more sense to mail a promotional sports catalogue to someone in their mid-20s than someone past 80.

2. Telemarketing

Telemarketing is the method by which companies promote their services by calling up customers. However, this method also involves researching the customer database to get a clear idea of which audiences they need to target.

3. Email marketing

Sometimes, businesses send e-newsletters and promotional information through emails to get new leads or inform existing customers of current ongoing offers and services. It is cost-effective and straightforward as you can easily send bulk emails without spending a cent.

4. Text marketing

Text marketing aims to reach many customers at once by sending them text messages on their mobile phones. You can send a wide variety of content like promotional messages, links to websites and customised messages quickly.

5. Marketing through leaflets

Local businesses hand out leaflets to spread the word about their products and services. You can find these leaflets in your mailbox or get them from the person handing them out in the busy streets. It is a simple and low-cost method but is not as effective for reaching a broad audience.

6. Social media marketing

Social media marketing is one of the most effective methods to promote a business. Here, you can create an account for free and interact with the customers directly. Social media also makes it easier for the customers to share the word about your services, leading to it reaching a wider audience and generating more leads.

7. Direct selling

A salesperson has to go and directly market the product to the target audience in the direct selling tactic. It involves door-to-door selling or securing a booth at a local fair or mall.

All these seven types of direct marketing tactics are effective on their own. Depending on the business, one method can be more beneficial and cost-effective than the other.

Searching everywhere for plagiarism-free assignment help? At MyAiisgnmentHelp.com, we provide you with the best essay completely free of plagiarised content to ensure you don’t lose those grades.

Advantages And Disadvantages Of Direct Marketing

If you want to find the most effective marketing method for a business, you need to know the pros and cons. In the case of direct marketing, you’ll find that the process has a very balanced ratio of advantages and disadvantages.

Advantages of direct marketing

• Customer targeting– Going through the customer demographics can help you target certain products and audience to a more specific group of customers.
• Affordability – All forms of direct marketing are highly affordable as they do not require you to go through any middleman to reach your customers. 
• Personalisation – Using direct marketing tactics, you can give a personal touch to the e-newsletter and emails that you send to the customers by mentioning their previous orders or suggesting services they might need.

Disadvantages of direct marketing

• Low response rate– If you send about a thousand promotional mails or surveys, there is a high chance that you’ll only receive about 1-3% of replies. This situation occurs when you don’t send out targeted marketing emails but rely on mass messages.

• Customer dissatisfaction – Sending out frequent promotional emails or text messages might irritate the customers and lead to deleting the message without even checking it.

• Harmful to the environment – Printing leaflets in mass quantity leads to a massive waste of paper. By using recycled paper, you can avoid this wastage and also improve your brand image.

Tired of getting low grades in your marketing essays? Our marketing assignment experts are well-adept in the subject and can help you improve your scores to keep that final GPA in check.

Direct Mail Examples

One of the most common and efficient ways of direct marketing is sending direct mail to the customer. These mails can include catalogues, self-mailers, envelope mailers, postcards and intelligent documents. Some examples of direct mail are:

1. Skoda

Skoda once attached a penny to their promotional postcard. This was a highly effective method to give rise to curiosity among the customers.

2. Hello Fresh 

In February 2020, Hello Fresh used direct mail extensively to highlight the advantages you get if you use the services of this start-up meal kit provider.

3. Orlando Health

In June 2020, Orlando Health made use of their newsletter to provide informational content to their patients.

Direct Email Marketing

Direct email marketing is a much cheaper option than sending direct mails to customers. As a result, many companies and businesses make use of this form of communication.

This method makes use of:

• E-newsletters
• Promotional emails
• Ads

These newsletters, emails and ads are visually appealing and precise. However, it would help if you were careful not to spam the customers with these promotional emails to avoid having the complete opposite result.

Leave all your worries about submitting your marketing assignment on time. With the help of our in-house expert academic writers, you never have to receive a penalty for a late submission.

Direct And Indirect Marketing

Every company has the option of two methods by which they can target customers and potential leads. Depending on the kind of service, these businesses can choose between direct marketing and indirect marketing.

While direct marketing focuses more on interacting with customers to buy your products, indirect marketing is all about spreading awareness and building a loyal audience.

• Indirect marketing focuses more on:

• content marketing and SEO
• Social media awareness
• Referral and affiliate programs

• Direct marketing focuses more on:

• Advertising
• Sales call
• Direct mail and email marketing

For a company looking for instant results and profit, direct marketing is the more preferred option. However, it is always better to focus on indirect marketing and promote brand awareness and loyalty.

Don’t settle for anything less than the best. At MyAssignmentHelp.com, we provide you with high-quality plagiarism-free content at highly affordable prices. So, why wait? Call us on +61-3-4000-0033 and let our experts handle the rest.