Introduction:
Systematic handling of knowledge is essential to the success of every business. It helps in ensuring the growth of the business and increases the chances of earning revenue. Organization learning has come up as a dynamic process to aid business organizations in providing the best service to the customers.
Learning is essential to facilitate knowledge and help the organization to grow. The application of knowledge ensures a systematic outcome of business procedures. Organizational learning is a bridge between working and educating the employees. It is not only about the growth of the organization but is also about an individual who works for the company. An employee should be aware of the ways to grow and provide the customers with the best. Thus, organizational learning is very important in any business.
How organizational learning works in E-business?
E-business is described as the commercial arrangements conducted through open networks using the Internet as the platform. With E-business, it has become easier for the marketers to go for systematic promotion in a cost-effective way. For many businesses, E-platform aids in earning high revenue and ensures remarkable business growth. Therefore, in this age of competition, every leading business has an e-platform.
In the case of E-business, organizational learning plays a significant role. As organization learning is a process of increasing and improving efficiency, accuracy, and profits, a business can also use it to ensure a sustainable growth with an excellent profit margin. An e-business is run by the employees and their efficiency is the main key to reach the zenith of success.
The measurement of organizational learning is done by the learning curve. It is a graphical presentation to find out how a systematic learning is implemented within the organization and what role it had played in enhancing the business. This learning curve varies according to an individual’s proficiency, improvements in an organization’s technology, etc. The learning curve in organizational learning can vary with the organization learning rates. Thus, it keeps fluctuating as the organization makes progress.
Importance of knowledge management in e-business
Organizational learning and knowledge management is inter-related as both aids in the growth of a business. Knowledge is not a homogenous resource. Even though it is related to factual data and information, knowledge is different from these construct. Knowledge can be regarded as the applied version of information and also a combination of information within the experience. Knowledge originates within and is applied by units of an organization. It helps in evaluating and utilizing experience and information effectively.
There are mainly two distinct forms of knowledge that work for e-business. The two forms are explicit knowledge and tacit knowledge. These two essential forms are both significant in their respective genres.
- Explicit knowledge: This is one of the forms where knowledge is easy to transform. Explicit knowledge is declarative and factual. The transfer of knowledge is done through written documents, verbal communication or codified media.
Tesco spreads explicit knowledge to its employees at the time of assembly line production analysis. This is a monthly process that the company follows for each employee. It needs to present a documentation explaining the explicit knowledge related to the work they had done for the month. The company should also mention how it performed each task assigned for the same month. Apart from that, the employees of Tesco also have to explain their shortcomings with the task they have performed, so that they can leave a room for their improvement in the next month’s performance.
- Tacit Knowledge: As described by Micheal Polanyi, tacit knowledge is knowledge of procedures. To acquire tacit knowledge, an individual needs to acquire years of experience. Over time, tacit knowledge is gained by an individual, and the application is made accordingly. Tacit knowledge cannot be modified or transferred to another individual through a document. It is all about practice and experience.
Tesco works differently with the tacit knowledge management factor and implements it in a systematic way. When they hire new employees, they initiate a long-term training process for them. The old employees who are thorough with the work train the new employees extensively.
After the long-term training, the employees are sent to work so that they can make the best application of the knowledge and experience they have acquired during the training session.
The competitive advantage of knowledge management and organizational learning
Knowledge is a fundamental factor behind an organization’s success. Even in the contemporary era, knowledge is the competitive advantage which aids in the growth of the business. For retention of customers, it is important to implement a competitive knowledge management process. A knowledge-based economy helps a business to stay in the market for long. Therefore, a thorough market research is needed for every organization.
Gaining knowledge about consumer behavior and the market prices for different products should be treated as an ongoing process which needs to be done religiously. Consumer behavior and market prices are changing constantly. Every organization should remain updated about these factors to ensure the sustainable growth of the business.
Speaking of E-business and Tesco, it has been found that understanding consumer behavior is a challenge. As there are many competitors, living up to the expectations of the consumers is often difficult for the company. When it comes to the knowledge management factor, Tesco ensures a knowledge-based economy for the business.
Knowledge management or KM is all about generating new knowledge by acquiring valuable information from outside sources. The acquired knowledge is implemented to facilitate decision making, product changes, coding information into documents, etc.
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Knowledge sharing and its barriers
Knowledge sharing is an evolving process that helps in the growth of an organization. Sharing is followed by the transmission of knowledge. Then, the theoretical knowledge is applied in the workplace. As it is an interdisciplinary method, there can be multiple problems in knowledge sharing. The organization may not be able to implement the knowledge acquired from market research and other sources. The barrier of the knowledge flow can come up in case the proper message is not delivered to the consumer or employee.
Apart from that, different technological barriers crop up and slow down the e-business of Tesco. Tesco also faces different barriers in terms of technology. Often, the message faces obstructions when it is being transmitted. The company should try to make the most of the knowledge management factors and utilize it to overcome the challenges that restrict the growth of the business.
Conclusion
Organizational learning and knowledge management are the two most essential features to ensure the sustainable growth of the business. If the flow of knowledge is unrestricted, then it can aid in organizational learning. Every business needs to incorporate appropriate knowledge management process to hold the market and increase revenues. Additionally, it also helps in employee retention, individual learning and other essentials that a business needs to consider to ensure its survival in an increasingly competitive scenario.
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