E-Commerce and Corporate Strategy: a Case Study of â€œTescoâ€

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Despite the current recession in Internet-based industry, the dollar price of electronic commerce (EC) dealings is rising at an amazing rate. In consumer-to-business submission, the quantity of currency exhausted by online customer is almost repetition every year and is predictable to policy US$ 100 billion by 2004 whereas business-to-business sale is predictable to arrive at US$ 1.3 trillion by 2003. These chance, motorized by the developing calculate and communication expertise, allow company to increase wonderful outfitted efficiencies, personalization, and information base goods and services. Increasingly conventional constituent and mortar compact see e-commerce initiative as contribution strategic prospect to exceed their normal operation. This study suggests that e-commerce proposal are imperative strategic initiative and that firms with a stronger EC market compass reading will be more successful. . This study provides a modest step in this way, alert concerned observer to the significance of tie e-commerce initiatives to business policy and therefore other business income in order to generate characteristic capabilities for competitive benefit. Financial statistics concerning a firm’s online activity, like a firm’s online revenues, online sales, etc. might be use to add granularity to detailed instance of presentation. In addition, the data for this study was gathering for one precise year, and e-commerce is a quickly changing occurrence, studies conduct use lag study over two or more years, could be helpful.

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