Consumer's response on Online Marketing Schemes: A Case Study on EBay
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1. Introduction to Online Marketing
The term online marketing doesn't need any definition. People nowadays are very familiar with online marketing and is preferable moreover shopping from traditional stores or markets. This research topic discusses the response of consumers on online marketing schemes. It is known for a fact that consumers are more inclined towards online marketing than offline marketing. So, companies are introducing new marketing schemes to attract customers with their original plans. Thus, for customer satisfaction, the hypothesis method has been proposed in the market. This is very crucial to promote sustainable development of an organisation as customers are attracted towards a reliable and trusted website. Also, there are both positive and negative impacts on the response of the customers.
1.1 Aim of the Research Work
The primary aim of the researcher in this research study is to imprint an excellent response to customers. This will also give the online retail companies an idea that how the customers are taking their schemes, familiar with the fact that other online sites are also trying to survive in the competitive market by providing similar types of services to attract the customers towards them. Thus, dedicated research helps to increase the chances of survival of online markets in the competitive world.
1.2 Objectives of the Research Work
The primary objective of this research work is to design all their marketing schemes dedicated to customers requirements. This will help websites make their company popular among customers and achieve an excellent response to their new marketing schemes. Thus, every online marketing company emphasises on thorough research to briefly understand the needs of consumers. Some of the main objectives of the research work are as follows:
To observe the reaction of the customers on the new online schemes of the online companies.
To critically access the reaction of the customers on the new schemes.
To react to the feedback of the customers accordingly.
A hypothesis possesses major significance in the research. It ensures that the entire research process remains scientific and reliable. Thus, the supporting pillars of a hypothesis are the literature review of the research study. So, it is crucial for any hypothesis to have the support of the literature review of the research study to remain scientific and reliable.
H0: Response of the customers on different marketing schemes introduced by online marketing companies.
H1: Satisfaction of the customers to increase the business of a company.
2. Literature Review
This chapter of the research focuses on the study connected models and theories related to the research topic. In brief, it is mandatory to monitor the detailed structure of the concept. A detailed structure can help you to understand the need of customers more better leading to the increasing growth of your company. This chapter primarily deals with the evolution of marketing schemes that online companies are adopting to increase their sale. Moreover, these companies are also dedicated to the strengthening of their relationship with their customers related to the new plans. Therefore, the significance of this introduction is to spread out the word regarding customer requirements and satisfaction. The topic dealt with in this chapter is the response of customers and the evolution of marketing schemes and chapter summary (Verlegh, and Feick, 2013).
2.2 Response of Customers
To improve its services and increase the popularity in the market, every online marketing company needs to stand up to the mark of customers. So, to get a response from the customers, the online companies go for different types of market research which provides them with a slight idea that how the customers are taking or adopting their new marketing schemes. It also provides them with the view that if they need to change anything in their marketing schemes or not (Robertson, and Kandampully,2012).
2.3 Evolution of marketing schemes
To sustain effectively in this competitive world, companies need to evolve their marketing schemes regularly. The companies have changed themselves a lot by introducing different types of programmes in the market. They launch the best product in the market which will attract their customers towards them. Along with that, the companies have started to develop a sense of likes and dislikes of their customers (Jiang, and Jun 2013).
2.4 Chapter Summary
The theories described in the literature review with appropriate arguments are defined to support the topics which will relate to the issues discussed in it. The main aim is to deliver the customers all the necessary products and to satisfy their customers with top quality service.
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3. Research Methodology
3.1 Research Design
To deliver a quality product, it is mandatory to follow a perfect research design. You need to devote your resources even towards slightest details to maintain the perfection in your product. For this research topic, the research design used for collecting the data is mainly in the form of questions. After receiving the data, the researchers can make the design of the survey and then they can give a total review of the whole research study (Cobb, and Cobb, 2013).
3.2 Research Philosophy
The researcher has given the main focus on the positive side of the research project. This study has its significance to motivate a company to adopt a positive attitude towards every challenge faced to satisfy their customers. The study has mainly focused on the main two parts, i.e. the response of the customers on the marketing schemes adopted by the online companies and the other one is the satisfaction level of the customers.
3.3 Data Collection Method
The data collection method for this type of research study is mainly in the form of questions. But the issues can be asked both in the way of a questionnaire and also by taking interviews from the customers. These interviews are made by customers who are very much aware of the marketing schemes adopted by online marketing companies.
3.4 Sample size
The sample size chosen for this type of research study is in the form of a cluster sample. As then there will be no specification of groups and then the interview can be taken from two kinds of people who are aware of the online marketing approach also from those people who mainly refers offline marketing (Line, and Runyan, 2012).
3.5 Research Ethics
Throughout the whole data collection method, the researchers have maintained ethics. This is very crucial as in this research topic the main point is the response of the customers also about the satisfaction the customers are getting from online marketing and this is online marketing the customer has entirely rely on the companies of the online market (Brasel, and Hagtvedt, 2015).
The quantitative data technique is introduced for data collection with a well-arranged questionnaire so that the data collection can be accessible. As the study is mainly on online companies so, the shopping behaviour will also matter to the online companies (Stoeckl, and Luedicke, 2015).
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