Ethical Decision Making By Marketing Managers

Business ethics is one of the most important and essential parts of the organizations in order to operate in the way by obeying the rules and regulations. The marketing managers being an integral part of the organization are very focused towards the ethical decision making process that considers the conduct of the organization operating every day. The laws and regulations are the boundaries that need to be followed by the organization to the maximum extent. The marketing mangers also need to have moral sense that takes into account the rules, cultural norms, values and regulations that are to be followed traditionally. The ethical marketing is basically a set of ethics that the marketing team and the mangers need to follow while focusing their objectives in greater production, sales and profitability. Any unethical behavior regarding any ineffectiveness or misconduct can cause violation of laws of the organization that may lead to punishment. The more the organization is bound towards ethical marketing and decision making the better the customers starts relying on the organization that helps in greater sales and profitability. This also uplifts the reputation of the organization along with the brand image and also increases and makes the relationship between the customers and organization healthy in nature.

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References

Hansen, R. S. (2015, January). Making Ethical Marketing Decisions. InProceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference (pp. 254-258). Springer International Publishing.

Ferrell, O. C., Ferrell, L., and Sawayda, J. (2015). A review of ethical decision-making models in marketing. Chapters, 38-60.

Nowak, L. I., and Pereira, A. J. (2015). The Impact of Culture on Ethical Business Decision-Making. In Proceedings of the 1996 Multicultural Marketing Conference (pp. 334-338). Springer International Publishing.