Impact of Social Media in Customer Relationship Management

Introduction

According to Eid, (2012), this particular research module deals with the impact of social media in the customer relationship management. In the modern generation internet and its various kinds of an application has given the breakthrough across the world.  The impact of various kinds of social media tools such as Facebook, Twitter, YouTube, etc. has changed the total marketing concept. The majority of the company uses the platform of the social media tools to promote their products and Services whether new or existing. The promotion is applied to various kinds of companies as the mode of communication between the buyers and sellers. It is an important part of marketing weather in traditional ways of communication and modern methods of communication.

Research Aims and Objectives

• To diversify the blow of the social media gear in marketing
• To diversify the applications of the social media tools in marketing
• To explain the concept of Customer Relationship Management
• To explain the impact of social media gear in maintain Customer Relationship Management

Research Questions

• What are the steps to diversify the collision of the social media tools in marketing?
• How to diversify the applications of the social media gear in marketing?
• What are the steps explain the concept of Customer Relationship Management?
• What are the ways to explain the blow of social media tools in maintain Customer Relationship Management?

Literature Review

This particular chapter mainly deals with the collision of Social Media gear in maintaining the concept of Customer Relationship Management. There are two major concepts in any kinds of marketing. One is the customer relationship management, and the other one is the customer retention policy. Both the customer relationship management and the purchaser retention policy are interdependence on each other. If the customer relationship management is maintained properly, then only the concept of a customer retention policy will be applicable properly. The concept of Customer Retention Policy is explained as the concept repurchasing. The best alternative use of this concept is to maintain the customer relationship management (Hajikhani, 2015). On the other hand, the concept of the Customer Relationship Management is to maintain a coordinate relationship with the customers.

To make these two variable successful all the companies depending upon the nature of the business apply the source of communication. Further, the mode of communication broadly divided into two parts. One is the traditional mode of communication and, on the other hand, modern mode of communication. Communication helps both the buyers as well as the sellers. There are different kinds of buyers, and all the buyers have different expectation level. To maintain a good customer retention, all the companies need to satisfy all the demands of the customers by maintaining their satisfaction level. To satisfy all the demands of the customers, all the companies need to know about the various expectation levels of the customers. Using the applications of the social media tools different companies come to know about the various expectation levels of the customer and on the other hand, it helps the customers to stay updated about the various kind’s products and services of the company. With the increase in the number of millions of people, the variety of online social network and its availability helps the world to connect and share thoughts in a limitless manner. With the enlargement of social media has resulted in the expansion of more customer-centric companies. The concept of the social media is about connecting people freely on online (Kumar and Reinartz (2012). This is a particular fact why all the companies adopted the concept of social media tools in marketing.

Methods

Research methodology is the technique that is adopted by the investigator in order complete the research work. It becomes very difficult for the researcher to complete the study work on time. In order to complete, the research work in an successful manner the investigator has adopted various kinds of research techniques and research strategies. The examiner has used primary and secondary methods of data anthology in order to complete the researcher work on time. Keeping in mind the data protection act of 1998 the researcher has adopted the data collection procedure (McDonald and Meldrum 2015). The researcher also adopted the concept of probability method of sampling in order to complete the research work.

Conclusion

This particular chapter mainly deals with the collision of the social media gear in maintaining the customer relationship management. This chapter mainly deals with the concept of customer relationship management and customer retention policy and its impact on marketing. Various kinds of research methodology and data collection procedure adopted by the researcher in order to complete the research work on time.  

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Reference List

Eid, R. (2012). Successful customer relationship management programs and technologies. Hershey, PA: Business Science Reference.

Hajikhani, S., Tabibi, S. and Riahi, L. (2015). The Relationship Between the Customer Relationship Management and Patients’ Loyalty to Hospitals. Global Journal of Health Science, 8(3).

Kumar, V. and Reinartz, W. (2012). Customer Relationship Management. Dordrecht: Springer.

McDonald, M. and Meldrum, M. (n.d.). The complete marketer.