Each and every organization do have aims, objectives as well as missions and visions that need to be accomplished by all the employees of the organization including the managers. The marketing managers are responsible for achieving the marketing objectives extensively and hence they also focus towards the greater sales and profitability of the organization. The marketing managers also keep in mind that the major marketing objectives are to increase the loyal customer database, attract and make the potential customers to become the loyal customers of the organization and high rate of sales and profitability. Moreover this also aims in making decisions within the organization for meeting up the objectives of the organizations in the most ethical as well as decent way. This therefore helps in increasing the customer database extensively and hence also focuses towards the successful accomplishment of the marketing objectives. The more the marketing objectives will be enhanced as well as the achieving the marketing objectives the best will be the marketing managers activities for achieving it. Moreover the marketing managers also need to make a blue print which they can follow while accomplishing the marketing objectives effectively and efficiently. So the better the market objectives will be fulfilled the better will be the market operability.
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Lee, J. Y., Kozlenkova, I. V., and Palmatier, R. W. (2015). Structural marketing: Using organizational structure to achieve marketing objectives. Journal of the Academy of Marketing Science, 43(1), 73-99.
Sheth, J. N., Parvatiyar, A., and Sinha, M. (2015). The conceptual foundations of relationship marketing: Review and synthesis. Journal of Economic Sociology= Ekonomicheskaya sotsiologiya, 16(2), 119-149.
West, D., Ford, J., and Ibrahim, E. (2015). Strategic marketing: creating competitive advantage. Oxford University Press.
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