Integrating Marketing Communications: Functionalities of Marketing Managers

In order to have an excellent relationship between the employees, the managers and employees and other stakeholders of the organization, a healthy communication is essential to prevail. Communication is one of the most vital and inseparable part of the organization since it helps in resolving the problems and also focuses towards the betterment and strengthening of the relationship of the organization with all other stakeholders. Communication also takes place within the organization as well as outside it. Internet emails, messaging or cold calling are the modern way of communication within the managers. Communication is manly done since it focuses towards the understanding the needs and wants of the customers, suppliers or other stakeholders. This also takes into account the resolving of the stakeholder’s issues and that helps in resolving it or mot repeating it. The effective and efficient marketing communication of the managers also helps in attracting the customers extensively as well as increases the sales and profit of the organization. Moreover it also helps in increasing the motivation of the employees extensively and as a result it also helps in increasing the employee retention and satisfaction level of the employees. Other than this it also helps in timely delivery of goods and services to the customers thereby satisfying them to the maximum extent.

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References

Ewing, M. T., & Ramaseshan, B. (2015). Integrated marketing communications: conflicts of interest, politics and performance. In Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference (pp. 265-272). Springer International Publishing.

Patti, C. H., Hartley, S. W., van Dessel, M. M., & Baack, D. W. (2015). Improving integrated marketing communications practices: A comparison of objectives and results. Journal of Marketing Communications, (ahead-of-print), 1-20.

Luxton, S., Reid, M., & Mavondo, F. (2015). Integrated marketing communication capability and brand performance. Journal of Advertising, 44(1), 37-46.