Creative Marketing Communication Tools of Facilitating the Buying Behavior of Vodafone UK

1. Introduction to the Communication Market

In the present market, Vodafone is the second biggest telecommunication company providing its services globally. Vodafone UK proudly provides telecommunication services in the United Kingdom. To establish a firm grip in the market, the Vodafone UK is coming up with new and creative ideas in the UK market. These ideas are necessary to meet the requirements of the people in the UK as they have higher expectations from their telecommunication company. Therefore, new innovative and advanced ideas will contribute to a great impression on the customer’s mind. Thus, leading the company to boost its sales in the UK contributing to the growth of the company.

1.1 Aims of the Research

The study aims to make the advertisement more creative for Vodafone UK and more appealing for the people of the UK. This approach can contribute to change in the buying behaviour of the customers in the UK market inclining it more towards the sale of Vodafone in the UK. Thus, the primary aim of the research is to amplify the sales of Vodafone in the UK.

1.2 Objectives of the Research

To learn the significance of creativity in communication marketing that can affect the buying behaviour of the customers.
To understand the role of communication marketing in developing the brand image and promoting the brand value in the UK market.

1.3 Hypothesis

H0: The adverse effect of communication marketing on the customers regarding the useless differences implemented by the company.

H1: The positive effect of communication marketing on the customers regarding the customer-friendly plans implemented by the company.

2. Literature Review

It helps to attain a better understanding of creative marketing communication tools to influence the buying behaviour of the customers in the UK. A successful marketing communication tool always helps to change the customers in a positive way leading to the boost in sales of the company. In this chapter, the related models and theories will be evaluated to obtain real information about the marketing communication of Vodafone in the UK market. The data collected from this evaluation contributes to the increase in sales of the company. Therefore, to promote the business of your company, you need to acquire complete knowledge of creative marketing communication tool.

2.1 Introduction

In the UK market, the Vodafone UK is successfully delivering telecommunication services to its valuable customers. Vodafone UK has dedicated all its resources to make creative marketing communication with the customers in the UK market. This interaction will help to incline the buying behaviour of the customers towards the growth of the organisation. Therefore, to stay ahead in the race, Vodafone UK needs to improvise its creative marketing communication tools concerning the requirements of people in the UK.

2.2 Theories and models

Communication Model

In a basic communication model, there are six essential segments as following:

Sender, Encoding, Message, Decoding, Receiver, and the Feedback Process. Among all these segments, the feedback process is of great significance. If the feedback is not there, then it will be considered as an incomplete communication process. Thus, Vodafone UK has the dedication to making this communication process more creative. This is very crucial for Vodafone UK to satisfy the customers in the UK market (Weiser and Weigel, 2014).

Theories of Marketing

These theories are planned to promote the business of a company along with the ability to fulfil their customer's needs. The Vodafone UK can also use some marketing theories and try to implement those theories in their communication model. This implementation can facilitate the buying behaviour of the customers inclined towards the growth of the company. Also, introducing creativity in marketing communication can help Vodafone UK to increase its customers (Tomse and Snoj, 2014). Vodafone UK also enters the Vodafone VIP rewards system to communicate with it in the UK market. This rewards system helps the Vodafone UK to facilitate the buying behaviour of the customers (Machado and Chung, 2015). Also, this allows Vodafone UK to incline the number of customers towards their market.

2.3 Summary

In the context, the researcher explains the connected theories and the marketing communication models about the Vodafone UK.

These communication models will help the company to retain or to incline the buying behaviour of the customer's in the UK market towards their company.

3. Research Methodology

3.1 Research Approach

According to (Peppin, 2014) research approach is the central part of the study. A research approach states the original connection between the theories and the models of the study. It helps you to understand the difference between methods and models allowing a company to improve its services continuously. There are two types of research approach having significance in a study. In this research work, the researcher focus on the deductive method.

3.2 Research Design

It can be referred like the design of the research work which is essential for the successful accomplishment of the research work. The significance of this design is that it allows the company to establish its foundations in the market and ensure the smooth running of the business. In this research work, the research design for evaluating and successful completion of the research work is taken into consideration.

3.3 Research Philosophy

It is concerned about acquiring proper knowledge which is essential to imply the successful completion of the research work. In this research, the researcher suggests the interpretive research design which is helpful for the researcher to make the difference between the acquired knowledge (Tucker, 2015).

3.4 Data Collection

For a successful research study, the most critical part is the collection of data. This is because this will prove the sample and also give a hint about the likes and dislikes of the customers. There are two types of data collection methods, the primary data collection method, and the secondary data collection method. In the primary data collection method, the researcher uses a direct approach to different customers. The researcher uses the primary data collection method, in which the company provides a questionnaire to the various customers in the market (Thomas, 2015).

3.5 Sample Size

The sample size is also essential for the research work as it shows how the research is conducted. It helps to get a clear picture of the study to get a better understanding of the process. The sample size is 80 different customers from the UK market and 50 students from various colleges in the UK.