Marketing Managers Influencing Marketing

The marketing managers are the integral part of the organization since they influence the marketing to the major extent. The marketing managers are responsible of seeing the products right from their manufacturing to the after sales of the organization. There are the certain reasons that help in identification and building a healthy relationship with the individuals that influence the market and sales of the organization extensively. Moreover the marketing manager with the advent of technology and internet also focuses towards the social media marketing that is used extensively by the organizations no days. This is done in order to reach the customers to the maximum extent and hence they also focuses towards the greater marketing aspect and sales along with profitability. The marketing managers on the basis of the customer want and needs target the customers on the basis of their needs and wants. The customers on the other hand also focus on the advent of technology and usage of internet for modern day marketing. The marketing therefore also includes the public relations, the digital marketing as well as advertising that help in reaching out the customers extensively. Other than this it also focuses towards the market research that helps in understanding the market trend and customer’s anticipations.

References

Krush, M. T., Sohi, R. S., & Saini, A. (2015). Dispersion of marketing capabilities: impact on marketing’s influence and business unit outcomes.Journal of the Academy of Marketing Science, 43(1), 32-51.

Lantos, G. P. (2015). Consumer behavior in action: Real-life applications for marketing managers. Routledge.

Homburg, C., Vomberg, A., Enke, M., & Grimm, P. H. (2015). The loss of the marketing department’s influence: is it really happening? And why worry?.Journal of the Academy of Marketing Science, 43(1), 1-13.