Attention economics

Definition of Attention economics

An approach towards information management that is dedicated to the treatment process of human attention as a scarce commodity be related to economic theories in order to solve the variant information management problems is portrayed as attention economics.

Attention is about mental engagement, the focus on particular item information, after attending the item we get to decide that whether take any action or not.

Books Attention Economy-

 Book 1:

 The Attention Economy: Understanding the New Currency of Business By Thomas H. Davenport, John C. Beck (published by Harvard Business Press, 2013)

Book 2:

The Cinematic Mode of Production: Attention Economy and the Society of the Spectacle By Jonathan Beller (published by UPNE, 2012)

How Attention economy works?

Email-spam, spammers send a huge number of e-mails to seek for customers' attention, due to the low-cost investment is proved to be a rational strategy, but only 0.001% of recipients (1 in 100,000) is converted into a sale. The strategy of spammers is to seize the attention of potential customers, but in return spammers avoid paying the price due to the current architecture of email-system.

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