Consumer culture theory is a multidisciplinary field, comprising of macro and micro interpretation, critical approaches and perspectives of consumer behavior and activities.
The consumer or the end receiver of any product has its terrible interdependence of the condition of the market and all its relatives. The trade exists because of the consumption power of the customers. It is an analyzing theory which pertains to the production decisions and future well-being of the firm.
Some of the basic textbooks on the consumer culture theory are as follows: -
Example 1: -
Among all types of qualitative methodologies and observational reports there are four elements that are also regarded as the examples of this theory. The consumer identity projects and the market culture are the ones that are applied by different firms to administer on the customer behavioral aspect. While one concentrates on the social and personal interest of any particular group the other one studies about the development of a mild culture and society of diverse tastes and approaches to products, i.e. how each consumer contributes in this society.
Example 2: -
Mass media marketed technologies, and the conventional statistics of consumptions are great examples of determining the consumer culture. The combination, influences of the occidental and the oriental and vice-e-versa, are studied through this process, and assumption of the market and creation of products are made on this basis. The economic condition and the social standards also play an important role while the culture is sustained. The new influxes from all over the world bring acts as a great boost to the theory.
The whole process of consumer cultural demarcates the definition of a customer over the business of any organization and other agents of the economic system. The dynamic relationship between consumer actions and the production materials both culminates into the turnover. Sometimes the young aspirants may get bamboozled with various theoretical calculations, which they need to conduct successfully so as to develop a professional looking assignment, essay or thesis. The online expert writers at MyAssignmentHelp.com can provide the necessary helping hand to them to understand the concerned topic in details that will eventually reward them in the near future.
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