A consumer can be defined as an individual, who are availing your products and services for their usages and not for reselling them at higher rates.
A consumer is the decision maker, whether to purchase an item or order a service or not, being influenced by the marketing strategies or advertisements of the brand. Anytime someone goes to the store for purchasing an item, they take decisions as a consumer and thus, play a crucial role in the economic systems of the nation. In case the consumers stop demanding, the producers tend to lose the motivational factors and thus, the consumers also form a major part of the distribution chain in a way.
The study aims at informing the students about the consumer laws, and analyzing the customer behaviors, so as to plan the marketing strategies.
Textbooks on Consumers:
In order to know more about this topic, you may follow the textbooks available amply across the global market:
- The Consumer, Gira M, 1994
- Consumer Behavior, Schiffman, Leon G, and Kanuk, Leslie Lazar, 1978.
Examples of Consumer:
In general terms, the consumer is an individual who consumes an item.
- For example, in terms of human life and the food chain, the consumer is an animal who consumes plants or animals.
- In general, consumer is the purchaser of the product, irrespective of the nature of the product or service. It can be a food item, clothes, or car, or service delivered in exchange of money. In the present scenario, a consumer invests less time to think, considering the brand value of the product, or his preference lists. This is why the marketers encourage more and more personalized products these days, so that the consumers feel interested.
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