Navigating Consumerism: Books and Real-Life Examples

Definition of Consumerism

Consumerism is the ideology that defines a country that consumes goods and service in larger scale will be healthy in term of economics. In other words, it refers to a policy that promotes greed, and also as a movement towards consumer protection that demands improvement in safety standards and honesty in packaging and advertisement.

Books on Consumerism

Book 1 –

Consumerism: As a Way of Life By Steven Miles (published by SAGE, 1998)

Book 2 –

Consumerism in World History: The Global Transformation of Desire By Peter N. Stearns (published by Routledge, 2006)

How Consumerism works?

• For example, let’s someone spends his or her entire paycheck just to have a new wardrobe.

• Someone pays for 600 satellite channels when he or she is going to watch only a few.

• Someone buys new cars for each of his child instead of asking them to share.

• These above activities are examples of Consumerism.

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